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Sridhar Samu
Sridhar Samu
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Verified email at greatlakes.edu.in
Title
Cited by
Cited by
Year
Dimensions of business and nonprofit collaborative relationships
WW Wymer Jr, S Samu
Journal of Nonprofit & Public Sector Marketing 11 (1), 3-22, 2003
404*2003
Using advertising alliances for new product introduction: interactions between product complementarity and promotional strategies
S Samu, HS Krishnan, RE Smith
Journal of Marketing 63 (1), 57-74, 1999
3991999
Dimensions of business and nonprofit collaborative relationships
WW Wymer Jr, S Samu
Journal of Nonprofit & Public Sector Marketing 11 (1), 3-22, 2003
3622003
The effect of fit and dominance in cause marketing communications
S Samu, W Wymer
Journal of Business Research 62 (4), 432-440, 2009
2512009
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
A Mishra, SS Maheswarappa, M Maity, S Samu
Journal of Business Research 86, 394-405, 2018
2222018
Volunteer service as symbolic consumption: Gender and occupational differences in volunteering
WW Wymer Jr, S Samu
Journal of Marketing Management 18 (9-10), 971-989, 2002
1312002
The influence of cause marketing associations on product and cause brand value
W Wymer, S Samu
International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009
1082009
Brand related information as context: The impact of brand name characteristics on memory and choice
S Samu, H Shanker Krishnan
Journal of the Academy of Marketing Science 38, 456-470, 2010
752010
Cause marketing communications: Consumer inference on attitudes towards brand and cause
S Samu, W Wymer
European Journal of Marketing 48 (7/8), 1333-1353, 2014
712014
Nonprofit-business alliance model: Formation and outcomes
S Samu, WW Wymer Jr
Journal of Nonprofit & Public Sector Marketing 9 (1-2), 45-61, 2001
512001
Nonprofit and business sector collaboration: Social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
S Samu, WW Wymer Jr
Routledge, 2013
502013
The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective
SW Carvalho, S Samu, S Sivaramakrishnan
Journal of International Consumer Marketing 23 (2), 135-150, 2011
412011
Impact of brand‐building activities and retailer‐based brand equity on retailer brand communities
S Samu, P Krishnan Lyndem, RA Litz
European Journal of Marketing 46 (11/12), 1581-1601, 2012
402012
The efficacy of anti‐smoking advertisements: the role of source, message, and individual characteristics
S Samu, N Bhatnagar
International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008
372008
Impact of fake news on social image perceptions and consumers’ behavioral intentions
A Mishra, S Samu
Journal of Consumer Marketing, 2021
312021
Teenagers’ eWOM intentions: a nature vs nurture perspective
A Mishra, SS Maheswarappa, M Maity, S Samu
Marketing Intelligence & Planning 36 (4), 470-483, 2018
172018
Altruistic by association, altruistic for advantage? Buying groups and small firm community involvement
RA Litz, S Samu
Nonprofit and Voluntary Sector Quarterly 37 (4), 646-667, 2008
112008
If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic
A Mishra, RG Indwar, S Samu
Journal of Consumer Marketing 39 (3), 294-305, 2022
102022
Social Advertising: Effects of Dominance and Fit on Attitudes and Behavioral Intentions
S Samu, WW Wymer Jr
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference …, 2014
42014
Social advertising: effects of dominance and fit on attitudes and behavioral intentions
S Samu, W Wymer
DEVELOPMENTS IN MARKETING SCIENCE 25, 226-226, 2002
32002
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Articles 1–20