| Constructive consumer choice processes JR Bettman, MF Luce, JW Payne Journal of consumer research 25 (3), 187-217, 1998 | 4434 | 1998 |
| Choosing to avoid: Coping with negatively emotion-laden consumer decisions MF Luce Journal of consumer research 24 (4), 409-433, 1998 | 1084 | 1998 |
| " Choice processing in emotionally difficult decisions": Correction. MF Luce, JR Bettman, JW Payne American Psychological Association 24 (4), 861, 1998 | 661* | 1998 |
| Choice processing in emotionally difficult decisions. MF Luce, JR Bettman, JW Payne Journal of Experimental Psychology: Learning, Memory, and Cognition 23 (2), 384, 1997 | 660 | 1997 |
| Emotional trade-off difficulty and choice MF Luce, JW Payne, JR Bettman Journal of Marketing Research, 143-159, 1999 | 568 | 1999 |
| When time is money: Decision behavior under opportunity-cost time pressure JW Payne, JR Bettman, MF Luce Organizational behavior and human decision processes 66 (2), 131-152, 1996 | 537 | 1996 |
| Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption LA Cavanaugh, JR Bettman, MF Luce Journal of Marketing Research 52 (5), 657-673, 2015 | 308 | 2015 |
| Emotional decisions: Tradeoff difficulty and coping in consumer choice MF Luce, JR Bettman, JW Payne Monographs of the Journal of Consumer Research, 1-209, 2001 | 295 | 2001 |
| Separate neural mechanisms underlie choices and strategic preferences in risky decision making V Venkatraman, JW Payne, JR Bettman, MF Luce, SA Huettel Neuron 62 (4), 593-602, 2009 | 268 | 2009 |
| Understanding the effects of process-focused versus outcome-focused thought in response to advertising JE Escalas, MF Luce Journal of Consumer Research 31 (2), 274-285, 2004 | 248 | 2004 |
| Boundary conditions on unconscious thought in complex decision making JW Payne, A Samper, JR Bettman, MF Luce Psychological Science 19 (11), 1118-1123, 2008 | 243 | 2008 |
| The rationalizing effects of cognitive load on emotion-based trade-off avoidance A Drolet, M Frances Luce Journal of Consumer Research 31 (1), 63-77, 2004 | 238 | 2004 |
| High stakes decision making: Normative, descriptive and prescriptive considerations H Kunreuther, R Meyer, R Zeckhauser, P Slovic, B Schwartz, C Schade, ... Marketing Letters 13 (3), 259-268, 2002 | 189 | 2002 |
| Process versus outcome thought focus and advertising JE Escalas, MF Luce Journal of Consumer Psychology 13 (3), 246-254, 2003 | 171 | 2003 |
| The concept of voluntary consent RM Nelson, T Beauchamp, VA Miller, W Reynolds, RF Ittenbach, MF Luce The American Journal of Bioethics 11 (8), 6-16, 2011 | 146 | 2011 |
| Appraising the appraisal‐tendency framework LA Cavanaugh, JR Bettman, MF Luce, JW Payne Journal of Consumer Psychology 17 (3), 169-173, 2007 | 127 | 2007 |
| Understanding high-stakes consumer decisions: mammography adherence following false-alarm test results BE Kahn, MF Luce Marketing Science 22 (3), 393-410, 2003 | 123 | 2003 |
| Attribute conflict and preference uncertainty: Effects on judgment time and error GW Fischer, MF Luce, J Jia Management Science 46 (1), 88-103, 2000 | 118 | 2000 |
| Coping with unfavorable attribute values in choice MF Luce, JW Payne, JR Bettman Organizational behavior and human decision processes 81 (2), 274-299, 2000 | 117 | 2000 |
| When does choice reveal preference? Moderators of heuristic versus goal-based choice A Drolet, MF Luce, I Simonson Journal of Consumer Research 36 (1), 137-147, 2008 | 111 | 2008 |
