| Consumer engagement on social media: Evidence from small retailers E Devereux, L Grimmer, M Grimmer Journal of Consumer Behaviour 19, 151-159, 2020 | 138 | 2020 |
| The impact of resources and strategic orientation on small retail firm performance L Grimmer, MP Miles, J Byrom, M Grimmer Journal of Small Business Management 55, 7-26, 2017 | 131 | 2017 |
| Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions G Mortimer, SM Fazal-e-Hasan, M Grimmer, L Grimmer Journal of Retailing and Consumer Services 55, 102115, 2020 | 94 | 2020 |
| The more things change the more they stay the same: A replicated study of small retail firm resources L Grimmer, M Grimmer, G Mortimer Journal of Retailing and Consumer Services 44, 54-63, 2018 | 66 | 2018 |
| Regulating, then deregulating Airbnb-The unique case of Tasmania (Australia) L Grimmer, O Vorobjovas-Pinta, M Massey Annals of Tourism Research 75, 304-307, 2019 | 52 | 2019 |
| Lessons from the COVID19 pandemic: The case of retail and consumer service firms L Grimmer Journal of Retailing and Consumer Services 68, 103012, 2022 | 51 | 2022 |
| A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective L Grimmer, MP Miles, M Grimmer International Entrepreneurship and Management Journal 11 (2), 409-424, 2015 | 46 | 2015 |
| Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type F Evans, L Grimmer, M Grimmer Journal of Retailing and Consumer Services 67, 102991, 2022 | 42 | 2022 |
| The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region L Grimmer, MP Miles, M Grimmer European Journal of International Management 10 (4), 403-421, 2016 | 27 | 2016 |
| From the sharing economy to the visitor economy: the impact on small retailers L Grimmer, O Vorobjovas-Pinta International Journal of Tourism Cities 6 (1), 90-98, 2019 | 26 | 2019 |
| Retail store environment, store attachment and customer citizenship behaviour M Gorji, L Grimmer, M Grimmer, S Siami International Journal of Retail & Distribution Management, 2021 | 25 | 2021 |
| Drivers and barriers for city shopping: Perspectives from retailers and consumers in regional Australia L Grimmer Journal of Retailing and Consumer Services 61, 102526, 2021 | 16 | 2021 |
| Is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets L Grimmer Asia Pacific Public Relations Journal 18, 17-32, 2017 | 15 | 2017 |
| The suburbs are the future of post-COVID retail G Mortimer, L Grimmer, P Maginn The Conversation, 2020 | 14 | 2020 |
| Identifying firm resources and capabilities for successful export: The case of regional SME premium food producers H Ding, O Vorobjovas-Pinta, L Grimmer Journal of International Food & Agribusiness Marketing, ., 2020 | 13 | 2020 |
| Examining consumer purchase intentions of non‐prescription medicines in supermarkets and community pharmacies G Mortimer, L Grimmer, SM Fazal‐e‐Hasan International Journal of Pharmacy Practice 27 (3), 232-240, 2019 | 13 | 2019 |
| Measuring cruise passenger dispersal through technology A Hardy, O Vorobjovas-Pinta, M Wells, L Grimmer, M Grimmer Annals of Tourism Research, ., 2021 | 11 | 2021 |
| A cross cultural examination of ‘off-price fashion’shopping G Mortimer, M Grimmer, L Grimmer, S Wang, J Su International Journal of Retail and Distribution Management, 2022 | 10 | 2022 |
| Storescape and customer loyalty: Employee citizenship behaviour towards customer as a catalyst M Gorji, S Siami, L Grimmer, M Grimmer Asia Pacific Journal of Marketing and Logistics, ., 0 | 10* | |
| The diminished stakeholder: Examining the relationship between suppliers and supermarkets in the Australian grocery industry L Grimmer Journal of Consumer Behaviour 17 (1), e13-e20, 2018 | 8 | 2018 |
Martin GrimmerPro Vice-Chancellor and Professor of Marketing, University of TasmaniaVerified email at utas.edu.au
