Debra Z. Basil
Debra Z. Basil
Professor of Marketing, University of Lethbridge
Verified email at
Cited by
Cited by
Factors influencing healthy eating habits among college students: An application of the health belief model
S Deshpande, MD Basil, DZ Basil
Health marketing quarterly 26 (2), 145-164, 2009
Guilt and giving: A process model of empathy and efficacy
DZ Basil, NM Ridgway, MD Basil
Psychology & Marketing 25 (1), 1-23, 2008
Guilt appeals: The mediating effect of responsibility
DZ Basil, NM Ridgway, MD Basil
Psychology & Marketing 23 (12), 1035-1054, 2006
Company support for employee volunteering: A national survey of companies in Canada
DZ Basil, MS Runte, M Easwaramoorthy, C Barr
Journal of Business Ethics 85, 387-398, 2009
Attitudinal balance and cause‐related marketing: An empirical application of balance theory
DZ Basil, PM Herr
Journal of Consumer Psychology 16 (4), 391-403, 2006
Values motivation and concern for appearances: the effect of personality traits on responses to corporate social responsibility
DZ Basil, D Weber
International Journal of Nonprofit and Voluntary Sector Marketing 11 (1), 61-72, 2006
Corporate social responsibility website representations: A longitudinal study of internal and external self‐presentations
DZ Basil, J Erlandson
Journal of Marketing Communications 14 (2), 125-137, 2008
Using social marketing to enhance hotel reuse programs
J Shang, DZ Basil, W Wymer
Journal of Business Research 63 (2), 166-172, 2010
Dangerous donations? The effects of cause-related marketing on charity attitude
DZ Basil, PM Herr
Journal of Nonprofit & Public Sector Marketing 11 (1), 59-76, 2003
Company support for employee volunteerism: Does size matter?
D Basil, M Runte, M Basil, J Usher
Journal of Business Research 64 (1), 61-66, 2011
Cause‐related marketing from the nonprofit's perspective: Classifying goals and experienced outcomes
M Runté, DZ Basil, S Deshpande
Journal of Nonprofit & Public Sector Marketing 21 (3), 255-270, 2009
Applying the extended parallel process model to workplace safety messages
M Basil, D Basil, S Deshpande, AM Lavack
Health communication 28 (1), 29-39, 2013
Enhancing occupational health and safety in young workers: The role of social marketing
AM Lavack, SL Magnuson, S Deshpande, DZ Basil, MD Basil, JJH Mintz
International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008
The impact of pre-existing attitude and conflict management style on customer satisfaction with service recovery
E Mazaheri, DZ Basil, V Yanamandram, Z Daroczi
Journal of Retailing and Consumer Services 18 (3), 235-245, 2011
The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates
MD Basil, DZ Basil
Journal of Business Research 59 (4), 516-523, 2006
Reflections on ultra-fine dining experiences
M Basil, DZ Basil
Memorable Customer Experiences, 155-168, 2016
The extended website stage model: a study of Canadian winery websites
Y Zhu, DZ Basil, MG Hunter
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2009
Helping those who help us: Co-branded and co-created Twitter promotion in CSR partnerships
S Burton, A Soboleva, K Daellenbach, DZ Basil, T Beckman, ...
Journal of brand management 24, 322-333, 2017
Reactance and coping responses to tobacco counter-advertisements
MS Wehbe, M Basil, D Basil
Journal of Health Communication 22 (7), 576-583, 2017
Social marketing in action
DZ Basil, G Diaz-Meneses, MD Basil
Springer 10, 978-3, 2019
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