Osei Appiah
Osei Appiah
Professor & Associate Director, Ohio State University
Verified email at
Cited by
Cited by
Framing news stories: The role of visual imagery in priming racial stereotypes
L Abraham, O Appiah
The Howard Journal of Communications 17 (3), 183-203, 2006
Ethnic identification on adolescents' evaluations of advertisements
O Appiah
Journal of Advertising Research 41 (5), 7-22, 2001
Rich Media, poor Media: The Impact of audio/video vs. text/picture testimonial ads on browsers' evaluations of commercial web sites and online products
O Appiah
Journal of Current Issues & Research in Advertising 28 (1), 73-86, 2006
Black, White, Hispanic, and Asian American adolescents' responses to culturally embedded ads
O Appiah
Howard Journal of Communication 12 (1), 29-48, 2001
Effects of ethnic identification on web browsers’ attitudes toward and navigational patterns on race-targeted sites
O Appiah
Communication research 31 (3), 312-337, 2004
Adolescents' perceptions of Canadian cigarette package warning labels: investigating the effects of message framing
C Goodall, O Appiah
Health communication 23 (2), 117-127, 2008
Ingroup favoritism and outgroup derogation: Effects of news valence, character race, and recipient race on selective news reading
O Appiah, S Knobloch-Westerwick, S Alter
Journal of Communication 63 (3), 517-534, 2013
News selection patterns as a function of race: The discerning minority and the indiscriminating majority
S Knobloch-Westerwick, O Appiah, S Alter
Media Psychology 11 (3), 400-417, 2008
Black and White viewers' perception and recall of occupational characters on television
O Appiah
Journal of Communication 52 (4), 776-793, 2002
Reaching the model minority: Ethnic differences in responding to culturally embedded targeted-and non-targeted advertisements
O Appiah, YI Liu
Journal of Current Issues & Research in Advertising 31 (1), 27-41, 2009
Americans online: Differences in surfing and evaluating race-targeted web site: By black and white users
O Appiah
Journal of Broadcasting & Electronic Media 47 (4), 537-555, 2003
The Effectiveness of “Typical-User” Testimonial Advertisements on Black and White Browsers' Evaluations of Products on Commercial Websites: Do They Really Work?
O Appiah
Journal of Advertising Research 47 (1), 14-27, 2007
Identification and the influence of cultural stereotyping on postvideogame play hostility
MS Eastin, O Appiah, V Cicchirllo
Human Communication Research 35 (3), 337-356, 2009
The effect of name on pre‐interview impressions and occupational stereotypes: the case of black sales job applicants
S Watson, O Appiah, CG Thornton
Journal of Applied Social Psychology 41 (10), 2405-2420, 2011
Effects of strength of ethnic identity and product presenter race on black consumer attitudes: A multiple-group model approach
T Elias, O Appiah, L Gong
Journal of Interactive Advertising 11 (2), 13-29, 2011
Co-viewing effects of ethnic-oriented programming: An examination of in-group bias and racial comedy exposure
OO Banjo, O Appiah, Z Wang, C Brown, WO Walther
Journalism & Mass Communication Quarterly 92 (3), 662-680, 2015
Assessing cultural and contextual components of social capital: Is civic engagement in peril?
LH Hoffman, O Appiah
The Howard Journal of Communications 19 (4), 334-354, 2008
Perspective taking to improve attitudes towards international teaching assistants: The role of national identification and prior attitudes
U Manohar, O Appiah
Communication Education 65 (2), 149-163, 2016
The effects of ethnic identification on Black and White adolescents’ evaluation of ads
O Appiah
Journal of Advertising Research 41 (5), 1-16, 2001
A qualitative assessment of US Black and Latino adolescents’ attitudes about targeted marketing of unhealthy food and beverages
J Harris, W Frazier III, F Fleming-Milici, P Hubert, G Rodriguez-Arauz, ...
Journal of Children and Media 13 (3), 295-316, 2019
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