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Betsy D. Gelb
Betsy D. Gelb
professor of marketing & entrepreneurship, University of Houston
Verified email at uh.edu
Title
Cited by
Cited by
Year
Business advertising appeals as a mirror of cultural dimensions: A study of eleven countries
ND Albers-Miller, BD Gelb
Journal of advertising 25 (4), 57-70, 1996
7041996
Matching advertising appeals to culture: The influence of products' use conditions
Y Zhang, BD Gelb
Journal of advertising 25 (3), 29-46, 1996
6301996
Post-purchase consumer processes and the complaining consumer
MC Gilly, BD Gelb
Journal of consumer research 9 (3), 323-328, 1982
5991982
Adapting to'word of mouse'
BD Gelb, S Sundaram
Business Horizons 45 (4), 21-21, 2002
4232002
Word-of-mouth communication: Causes and consequences
B Gelb, M Johnson
Marketing Health Services 15 (3), 54, 1995
2711995
Attitude-toward-the-ad: Links to humor and to advertising effectiveness
BD Gelb, CM Pickett
Journal of advertising 12 (2), 34-42, 1983
2411983
Three programs that use mass approaches to challenge the stigma of mental illness
P Corrigan, B Gelb
Psychiatric services 57 (3), 393-398, 2006
2132006
Strategic personal branding—And how it pays off
D Rangarajan, BD Gelb, A Vandaveer
Business Horizons 60 (5), 657-666, 2017
2012017
Identifying innovative national markets for technical consumer goods
M Lynn, BD Gelb
International Marketing Review 13 (6), 43-57, 1996
2001996
Humor and advertising effectiveness after repeated exposures to a radio commercial
BD Gelb, GM Zinkhan
Journal of advertising 15 (2), 15-34, 1986
1931986
Beefcake and cheesecake: Insights for advertisers
MY Jones, AJS Stanaland, BD Gelb
Readings in Advertising, Society, and Consumer Culture, 345-365, 2014
1842014
Employee contributions to brand equity
BDB Gelb, D Rangarajan
California Management Review 56 (2), 95-112, 2014
1262014
“Buying status” by choosing or rejecting luxury brands and their counterfeits
S Geiger-Oneto, BD Gelb, D Walker, JD Hess
Journal of the Academy of Marketing Science 41, 357-372, 2013
1262013
EXPLORING GRAY MARKET SEGMENT
BD Gelb
MSU Business Topics 26 (2), 41-46, 1978
1141978
The effect of repetition on humor in a radio advertising study
BD Gelb, GM Zinkhan
Journal of advertising 14 (4), 13-68, 1985
921985
More boycotts ahead? Some implications
BD Gelb
Business Horizons 38 (2), 70-77, 1995
861995
Negative comparative advertising: Evidence favoring fine-tuning
AB Sorescu, BD Gelb
Journal of Advertising 29 (4), 25-40, 2000
792000
Communications effects of specific advertising elements: An update
BD Gelb, JW Hong, GM Zinkhan
Current Issues and Research in Advertising 8 (2), 75-98, 1985
731985
Incentives to increase survey returns: Social class considerations
BD Gelb
Journal of Marketing Research 12 (1), 107-109, 1975
671975
Protecting genetic privacy by permitting employer access only to job-related employee medical information: analysis of a unique Minnesota law
MA Rothstein, BD Gelb, SG Craig
American Journal of Law & Medicine 24 (4), 399-416, 1998
601998
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