| The greenconsumption effect: How using green products improves consumption experience A Tezer, HO Bodur Journal of Consumer Research 47 (1), 25-39, 2020 | 226 | 2020 |
| “My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems A Tezer, K Sobol Psychology & Marketing 38 (9), 1393-1403, 2021 | 19 | 2021 |
| Communicating brand biographies effectively: the role of communication source A Tezer, HO Bodur, B Grohmann Journal of the Academy of Marketing Science 48, 712-733, 2020 | 19 | 2020 |
| When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects A Tezer, O Bodur, B Grohmann Psychology & Marketing 39 (1), 27-45, 2022 | 11 | 2022 |
| CSR spillover effect: The influence of a brand’s corporate social responsibility activity on competing brands A Tezer, M Tofighi Journal of Marketing Management 37 (7-8), 651-670, 2021 | 8 | 2021 |
| Significant objects: How Eudaimonic narratives enhance the value of featured products A Hamby, A Tezer, JE Escalas Journal of Advertising 52 (3), 406-422, 2023 | 7 | 2023 |
| De-stigmatizing the “win–win:” making sustainable consumption sustainable K Goldsmith, C Roux, A Tezer, C Cannon Current Opinion in Psychology 46, 101336, 2022 | 7 | 2022 |
| When Thoughts of'Having Less' Promote the Desire to Become One's Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement K Goldsmith, A Tezer, C Roux Available at SSRN 2781209, 2016 | 5 | 2016 |
| The CSR surprise Effect: When unexpected CSR activity enhances brand evaluations A Tezer, HO Bodur, B Grohmann Advances in consumer research 42, 704-705, 2014 | 3 | 2014 |
| Who Should Tell the Story? Source Effects in Brand Biographies A Tezer, HO Bodur, B Grohmann ACR North American Advances, 2014 | 2 | 2014 |
| Execution novelty: Improving brand evaluations in cause sponsorship HO Bodur, A Tezer, B Grohmann Journal of Business Research 165, 114024, 2023 | 1 | 2023 |
| Presents with presence: The role of memory and essence in heirloom gift appreciation A Tezer, M Philp, E Pancer, Q Zhu Psychology & Marketing, 2024 | | 2024 |
| The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement? K Goldsmith, C Roux, C Cannon, A Tezer The Vulnerable Consumer: Beyond the Poor and the Elderly, 83-96, 2024 | | 2024 |
| This is not mine anymore: The dark side of collaborative consumption B Huang, A Suri, A Tezer, S Sénécal International Journal of Research in Marketing, 2024 | | 2024 |
| The greenguard effect: When and why consumers react less negatively following green product failures A Tezer, M Philp, A Suri Journal of the Academy of Marketing Science, 1-18, 2023 | | 2023 |
| Understanding More About Having Less: Consumer Responses to Scarcity A Salerno, B Escoe, W Yang, JC Kim, R Adaval, A Tezer, C Roux, ... Advances in Consumer Research 47, 2019 | | 2019 |
| Green Experiences: Using Green Products Improves the Accompanying Consumption Experience A Tezer, H Onur Bodur ACR North American Advances, 2018 | | 2018 |
| Social Responsibility Effects on Consumption A Tezer Concordia University, 2017 | | 2017 |
| Role of Mood in Cause-Related Marketing Effectiveness. A Tezer, O Bodur Advances in Consumer Research 44, 2016 | | 2016 |
| Straight From the Horse’S Mouth: When Disadvantaged Brand Determination Improves Brand Evaluations A Tezer, B Grohmann, HO Bodur ACR North American Advances, 2013 | | 2013 |
