Ali Tezer
Ali Tezer
Associate Professor of Marketing, HEC Montreal
Verified email at
Cited by
Cited by
The greenconsumption effect: How using green products improves consumption experience
A Tezer, HO Bodur
Journal of Consumer Research 47 (1), 25-39, 2020
Communicating brand biographies effectively: the role of communication source
A Tezer, HO Bodur, B Grohmann
Journal of the Academy of Marketing Science 48, 712-733, 2020
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems
A Tezer, K Sobol
Psychology & Marketing 38 (9), 1393-1403, 2021
When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects
A Tezer, O Bodur, B Grohmann
Psychology & Marketing 39 (1), 27-45, 2022
CSR spillover effect: The influence of a brand’s corporate social responsibility activity on competing brands
A Tezer, M Tofighi
Journal of Marketing Management 37 (7-8), 651-670, 2021
Significant objects: How Eudaimonic narratives enhance the value of featured products
A Hamby, A Tezer, JE Escalas
Journal of Advertising 52 (3), 406-422, 2023
De-stigmatizing the “win–win:” making sustainable consumption sustainable
K Goldsmith, C Roux, A Tezer, C Cannon
Current Opinion in Psychology 46, 101336, 2022
When Thoughts of'Having Less' Promote the Desire to Become One's Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement
K Goldsmith, A Tezer, C Roux
Available at SSRN 2781209, 2016
The CSR surprise Effect: When unexpected CSR activity enhances brand evaluations
A Tezer, HO Bodur, B Grohmann
Advances in consumer research 42, 704-705, 2014
Who Should Tell the Story? Source Effects in Brand Biographies
A Tezer, HO Bodur, B Grohmann
ACR North American Advances, 2014
Execution novelty: Improving brand evaluations in cause sponsorship
HO Bodur, A Tezer, B Grohmann
Journal of Business Research 165, 114024, 2023
The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement?
K Goldsmith, C Roux, C Cannon, A Tezer
The Vulnerable Consumer: Beyond the Poor and the Elderly, 83-96, 2024
This is not mine anymore: The dark side of collaborative consumption
B Huang, A Suri, A Tezer, S SÚnÚcal
International Journal of Research in Marketing, 2024
The greenguard effect: When and why consumers react less negatively following green product failures
A Tezer, M Philp, A Suri
Journal of the Academy of Marketing Science, 1-18, 2023
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
A Tezer, H Onur Bodur
ACR North American Advances, 2018
Social Responsibility Effects on Consumption
A Tezer
Concordia University, 2017
Role of Mood in Cause-Related Marketing Effectiveness
A Tezer, O Bodur
ACR North American Advances, 2016
Straight From the Horse’S Mouth: When Disadvantaged Brand Determination Improves Brand Evaluations
A Tezer, B Grohmann, HO Bodur
ACR North American Advances, 2013
Investigating the Positive Impact of Unexpected Csr
HO Bodur, B Grohmann, A Tezer
ACR North American Advances, 2012
Featured papers
A Tezer, HO Bodur, A Dalton, AR Veloso, D Hildebrand, ACR Join
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