| Brand concepts as representations of human values: do cultural congruity and compatibility between values matter? CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle Journal of marketing 76 (4), 92-108, 2012 | 266 | 2012 |
| Consumer reactions to CSR: A Brazilian perspective SW Carvalho, S Sen, M de Oliveira Mota, RC de Lima Journal of Business Ethics 91, 291-310, 2010 | 255 | 2010 |
| The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students SW Carvalho, M de Oliveira Mota Journal of marketing for higher education 20 (1), 145-165, 2010 | 243 | 2010 |
| Corporate social ‘irresponsibility’: are consumers’ biases in attribution of blame helping companies in product–harm crises involving hybrid products? SW Carvalho, E Muralidharan, H Bapuji Journal of Business Ethics 130, 651-663, 2015 | 70 | 2015 |
| Risk perception and risk avoidance: The role of cultural identity and personal relevance SW Carvalho, LG Block, S Sivaramakrishnan, RV Manchanda, ... International Journal of Research in Marketing 25 (4), 319-326, 2008 | 59 | 2008 |
| The role of national identity in consumption: An integrative framework SW Carvalho, D Luna, E Goldsmith Journal of Business Research 103, 310-318, 2019 | 57 | 2019 |
| The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective SW Carvalho, S Samu, S Sivaramakrishnan Journal of International Consumer Marketing 23 (2), 135-150, 2011 | 41 | 2011 |
| Effects of national identity salience on responses to ads SW Carvalho, D Luna Journal of Business research 67 (5), 1026-1034, 2014 | 39 | 2014 |
| The role of brand personality in the formation of consumer affect and self-brand connection JF McManus, SW Carvalho, V Trifts Journal of product & brand management 31 (4), 551-569, 2022 | 28 | 2022 |
| Ethnic minority consumers reactions to advertisements featuring members of other minority groups M El Hazzouri, KJ Main, SW Carvalho International Journal of Research in Marketing 34 (3), 717-733, 2017 | 20 | 2017 |
| Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products: An exploratory study in Brazil SW Carvalho Latin American Business Review 4 (2), 21-35, 2004 | 17 | 2004 |
| A measure of brand values: Cross-cultural implications for brand preferences C Torelli, A Ozsomer, S Carvalho ACR North American Advances, 2009 | 16 | 2009 |
| When partners divorce: understanding consumers’ reactions to partnership termination in cause-related marketing programs H Aghakhani, SW Carvalho, PH Cunningham Leveraged Marketing Communications, 104-126, 2021 | 15 | 2021 |
| An investigation of the emotional outcomes of business students’ cheating “Biological Laws” to achieve academic excellence M El Hazzouri, SW Carvalho, KJ Main Academy of Management Learning & Education 14 (4), 440-460, 2015 | 15 | 2015 |
| Dressed to impress: The effect of victim attire on helping behavior SW Carvalho, D Hildebrand, S Sen Journal of the Association for Consumer Research 4 (4), 376-386, 2019 | 14 | 2019 |
| Understanding consumption as expression of consumer's national identity S Carvalho City University of New York, 2005 | 14 | 2005 |
| The implication of country disposition in consumer response to ingredient branding strategies S Sivaramakrishnan, SW Carvalho Journal of Business Research 103, 286-292, 2019 | 12 | 2019 |
| Hitting the nail on the head! insight into consumer assessment of sustainability-related innovations SW Carvalho, B Silvestre, P Cunningham Long Range Planning 50 (6), 741-755, 2017 | 11 | 2017 |
| Predicting the market evolution of computers: was the revolution really unforeseen SP Schnaars, S Carvalho Technology in society 26 (1), 1-16, 2004 | 10 | 2004 |
| The relationship between fixed mindsets, brand-self engagement, and brand favorability JF McManus, V Trifts, SW Carvalho Personality and Individual Differences 166, 110198, 2020 | 8 | 2020 |
