Néomie Raassens
Néomie Raassens
Associate Professor of Marketing, Eindhoven University of Technology
Verified email at
Cited by
Cited by
The market valuation of outsourcing new product development
N Raassens, S Wuyts, I Geyskens
Journal of Marketing Research 49 (5), 682-695, 2012
NPS and online WOM: Investigating the relationship between customers’ promoter scores and eWOM behavior
N Raassens, H Haans
Journal of Service Research 20 (3), 322-334, 2017
Search engine advertisements: The impact of advertising statements on click-through and conversion rates
H Haans, N Raassens, R van Hout
Marketing Letters 24, 151-163, 2013
The performance implications of outsourcing customer support to service providers in emerging versus established economies
N Raassens, S Wuyts, I Geyskens
International Journal of Research in Marketing 31 (3), 280-292, 2014
Reducing food waste through digital platforms: A quantification of cross-side network effects
S Mullick, N Raassens, H Haans, EJ Nijssen
Industrial Marketing Management 93, 533-544, 2021
Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation
MA Vos, N Raassens, M Van der Borgh, EJ Nijssen
International Journal of Production Research 56 (20), 6658-6677, 2018
Surviving the hectic early phase of the COVID-19 pandemic: a qualitative study to the supply chain strategies of food service firms in times of a crisis
N Raassens, H Haans, S Mullick
The International Journal of Logistics Management 33 (3), 877-900, 2022
Pushing forward the transition to a circular economy by adopting an actor engagement lens
K Verleye, A De Keyser, N Raassens, AA Alblas, FC Lit, JCCM Huijben
Journal of Service Research 27 (1), 69-88, 2024
The performance implications of outsourcing
N Raassens
The innovative work behavior of external technology experts in collaborative R&D Projects: Uncovering the role of multiple identifications and extent of involvement
J Schepers, J de Vries, N Raassens, F Langerak
Journal of Product Innovation Management 39 (6), 797-823, 2022
Customer Channel Migration in Omni-Channel Retailing
G Van de Zande, NN Raassens, J Megens
Eindhoven University of Technology, 2016
A scalable multi-objective maintenance optimization model for systems with multiple heterogeneous components and a finite lifespan
İ Kivanç, C Fecarotti, N Raassens, GJ van Houtum
European Journal of Operational Research 315 (2), 567-579, 2024
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics
M Hermans, N Raassens, K Cleeren
Journal of the Academy of Marketing Science 52 (1), 240-259, 2024
Proposing a Generic Online Lead Scoring Model for a B2C Market
CC Swelsen, NN Raassens, JJ Schepers, JJB Roca, Y Greenchoice
Eindhoven, Netherlands: Eindhoven University of Technology, 2019
Decision-Making in Solution Selling Situations: The Role of Multi-Actor Expectations in the Sales Process
S Koch, W van der Borgh, N Raassens
Master, Eindhoven University of Technology, 2016
Welke factoren beïnvloeden het succes van het uitbesteden van klantenservice?
N Raassens, S Wuyts, I Geyskens
Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoek Associatie, 61-78, 2013
Circular economy engagement: practices for boosting motivation, opportunity, and ability
K Verleye, A De Keyser, N Raassens, AA Alblas, F Lit, J Huijben
8th International Conference on New Business Models: Building Partnerships …, 2023
Actor Engagement in the Circular Economy: A Motivation-Opportunity-Ability (MOA) Perspective
K Verleye, A De Keyser, N Raassens, A Alblas, F Lit, J Huijben
Frontiers in Service 2023, 2023
Multi-actor engagement in circular business model innovation
K Verleye, N Raassens, F Lit, B Huijben, A De Keyser, A Alblas
EMAC Annual Conference 2022, 2022
Measuring Circularity: The Gordian Knot of the 21st Century
A Wierikx, P Ravesteijn, N Raassens, A Alblas
Communications of the IIMA 20 (2), 3, 2022
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