| Marketing social: abordagem histórica e desafios contemporâneos G Schneider, FB Luce Revista Brasileira de Marketing 13 (3), 125-137, 2014 | 63 | 2014 |
| Should We Trust Front-of-Package Labels? How Food and Brand Categorization Influence Healthiness Perception and Preference G Schneider, AP Ghosh Journal of the Association for Consumer Research 5 (2), 149-161, 2020 | 8 | 2020 |
| Fuzzy Clustering: application on organizational metaphors in Brazilian companies A Cobo, R Rocha, AA Vanti, G Schneider JISTEM-Journal of Information Systems and Technology Management 9, 197-212, 2012 | 8 | 2012 |
| The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism PB Fennell, G Schneider Journal of Retailing and Consumer Services 75, 103537, 2023 | 2 | 2023 |
| “It Could Happen for Me… but How Good Can It Be?” Investigating the Relationship between Scarcity Beliefs, Similarity, and Perceived Value EC Ince, G Schneider, RA LeBoeuf Journal of the Association for Consumer Research 5 (4), 485-494, 2020 | 2 | 2020 |
| Two Essays Investigating Numerical Information Influence on Consumer Preference and Predictions G Schneider | | 2021 |
| Twelve of One Or a Dozen of the Other: How Numerical Expressions Influence Preferences G Schneider, E Chandon Ince, R Bagchi ACR North American Advances, 2020 | | 2020 |
| Do Consumers Expect Values to Increase Or Decrease Over Time? G Schneider, E Chandon Ince, R Bagchi, M Pandelaere ACR North American Advances, 2019 | | 2019 |
| “Maga” Hats and “Hope” Shirts: Small Donors Purchase Activism in Competitive Political Races G Schneider, J Savary, A Pocheptsova Ghosh, T Matherly ACR North American Advances, 2019 | | 2019 |
| Effort Type Predicts Preferences For Material Or Experiential Goods CA Summers, EC Buechel, G Schneider ACR North American Advances, 2017 | | 2017 |
| Gobernanza empresarial de tecnologías de la información DG Machado, LS Ruiz, R Przyczynski, MEG Ruiz, FJL Acebo, J Zani, ... | | 2015 |
| Word-of-mouth negativo e o mercado financeiro: repercussões no desempenho das ações no curto e no longo prazo G Schneider | | 2015 |
| PRIORIZAÇÃO DA ESTRATÉGIA ADOTADA POR UMA EMPRESA DO SETOR DE CONVÊNIOS ATRAVÉS DA LÓGICA DIFUSA FR Dörnte, G Schneider, AA Vanti, A Perez-Soltero 5º CONTECSI-International Conference on Information Systems and Technology …, 2014 | | 2014 |
| Identification of organizational metaphors in Brazilian companies using fuzzy clustering AC Ortega, R Rocha, AA Vanti, G Schneider CONTECSI-International Conference on Information Systems and Technology …, 2012 | | 2012 |
| Fuzzy clustering: application on organizational metaphors in brazilian companies Á Cobo Ortega, ER Rocha Blanco, AA Vanti, G Schneider Universidade de São Paulo, Faculdade de Economia, Administração e …, 2012 | | 2012 |
| Information and Technology Management (ITM): Competitive Advantage through Customer Relationship: The Case of an Automobile Dealership ML Biehl, B Link, AA Vanti, G Schneider E-Business Managerial Aspects, Solutions and Case Studies, 222-234, 2011 | | 2011 |
| Desenvolvimento e Aplicação de Sistema de Priorização de Investimentos em Tecnologia no Contexto de Governança de Tecnologia da Informação G Schneider Salão de Iniciação Científica (21.: 2009 out. 19-23: Porto Alegre, RS …, 2009 | | 2009 |
| Prioritization of Strategies Adopted by a Card Solutions and Services Company, thru the Fuzzy Logic FR Dörnte, G Schneider, AA Vanti, A Perez-Soltero | | 2008 |
