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Paul Harrigan
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Year
Customer engagement with tourism social media brands
P Harrigan, U Evers, M Miles, T Daly
Tourism management 59, 597-609, 2017
10382017
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
P Harrigan, U Evers, MP Miles, T Daly
Journal of Business Research 88, 388-396, 2018
5972018
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
J Weismueller, P Harrigan, S Wang, GN Soutar
Australasian marketing journal 28 (4), 160-170, 2020
5222020
CRM to social CRM: the integration of new technologies into customer relationship management
MM Choudhury, P Harrigan
Journal of Strategic Marketing 22 (2), 149-176, 2014
3912014
Modelling CRM in a social media age
P Harrigan, G Soutar, MM Choudhury, M Lowe
Australasian Marketing Journal 23 (1), 27-37, 2015
2542015
Critical factors underpinning the e-CRM activities of SMEs
P Harrigan, E Ramsey, P Ibbotson
Journal of Marketing Management 27 (5-6), 503-529, 2011
2112011
Exploring entrepreneurial marketing
M Miles, A Gilmore, P Harrigan, G Lewis, Z Sethna
Journal of Strategic Marketing 23 (2), 94-111, 2015
2102015
Identifying influencers on social media
P Harrigan, TM Daly, K Coussement, JA Lee, GN Soutar, U Evers
International Journal of Information Management 56, 102246, 2021
1982021
Linking social media to customer relationship management (CRM): a qualitative study on SMEs
S Guha, P Harrigan, G Soutar
Journal of Small Business & Entrepreneurship 30 (3), 193-214, 2018
1952018
How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education
P Harrigan, B Hulbert
Journal of marketing education 33 (3), 253-272, 2011
1922011
From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs
P Harrigan, M Miles
Small Enterprise Research 21 (1), 99-116, 2014
1902014
Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer
V Wilk, GN Soutar, P Harrigan
Qualitative Market Research: An International Journal 22 (2), 94-113, 2019
1482019
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
SK Roy, G Singh, M Hope, B Nguyen, P Harrigan
The Role of Smart Technologies in Decision Making, 114-147, 2022
1312022
Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach
P Harrigan, E Ramsey, P Ibbotson
Journal of Strategic Marketing 20 (2), 127-163, 2012
1252012
Capturing and co-creating student experiences in social media: A social identity theory perspective
M Fujita, P Harrigan, GN Soutar
Journal of Marketing Theory and Practice 26 (1-2), 55-71, 2018
1162018
The role of social media in the engagement and information processes of social CRM
P Harrigan, MP Miles, Y Fang, SK Roy
International Journal of Information Management 54, 102151, 2020
1132020
Investigating the e‐CRM activities of Irish SMEs
P Harrigan, E Ramsey, P Ibbotson
Journal of Small Business and Enterprise Development 16 (3), 443-465, 2009
1012009
Show me the money: How bloggers as stakeholders are challenging theories of relationship building in public relations
C Archer, P Harrigan
Media International Australia 160 (1), 67-77, 2016
972016
Marketing research on Mobile apps: past, present and future
L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan
Journal of the Academy of Marketing Science, 1-31, 2022
962022
Social media in politics: The ultimate voter engagement tool or simply an echo chamber?
L Harris, P Harrigan
Journal of Political Marketing 14 (3), 251-283, 2015
962015
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