The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic I Paul, S Mohanty, R Sengupta Computers in human behavior 127, 107036, 2022 | 43 | 2022 |
How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods JR Parker, I Paul, R Hamilton, O Rodriguez-Vila, SG Bharadwaj Journal of Public Policy & Marketing 40 (3), 419-428, 2021 | 10 | 2021 |
Perceived momentum influences responsibility judgments. JR Parker, I Paul, N Reinholtz Journal of Experimental Psychology: General 149 (3), 482, 2020 | 5 | 2020 |
Pick a card: Price ranges and gift card choice JP Carlson, I Paul Journal of Retailing and Consumer Services 65, 102871, 2022 | 4 | 2022 |
Don't forget the accountant: Role-integration increases the fungibility of mentally accounted resources I Paul, JR Parker, SL Dommer Working Paper, 2017 | 4 | 2017 |
Label structure, processing disfluency, and consumers’ responses to credence-labeled foods JR Parker, O Rodriguez-Vila, R Hamilton, I Paul, S Bharadwaj ACR North American Advances, 2017 | 3 | 2017 |
The influence of incidental tokenism on private evaluations of stereotype-typifying products I Paul, JR Parker, SL Dommer Social Psychology Quarterly 83 (1), 49-69, 2020 | 2 | 2020 |
Role Integration Increases the Fungibility of Mentally Accounted Funds I Paul, JR Parker, SL Dommer Journal of Marketing Research 60 (2), 263-277, 2023 | | 2023 |
Alexa Says I Can: Smart Devices Foster Indulgent Choices IP Rumela Sengupta, Samuel Bond, Satadruta Mookherjee Marketing Science Institute 138, 2021 | | 2021 |
Does Alexa Make Humans More Humane? Voice Assistants in Encouraging Prosocial Behavior IP Smaraki Mohanty, Samuel Bond Marketing Science Institute, 2021 | | 2021 |
Essays examining role-based behavior IMI Paul Georgia Institute of Technology, 2019 | | 2019 |
The Complexity of Consumer Identity: How Consumer Choices and Outcomes are Driven by the Dynamic and Multi-Faceted Self I Paul, JR Parker, SL Dommer, SY Chen, JS Reiff, HE Hershfield, ... Advances in Consumer Research 46, 2018 | | 2018 |
On the Unique Effects of Self-Connected Brands J Savary, K Lane, JH Nielsen, MA Rodas, CJ Torelli, I Paul, JR Parker, ... Advances in Consumer Research 45, 2017 | | 2017 |
The Influence of Incidental Tokenism on Attitudes Toward Stereotype-Typifying Products I Paul, JR Parker, SL Dommer ACR North American Advances, 2017 | | 2017 |
The Influence of Contextual Minority Status on Privately-Held Evaluations of Identity-Linked Products. I Paul, JR Parker, SL Dommer Advances in Consumer Research 44, 2016 | | 2016 |
WEB APPENDIX I Paul, JR Parker, SL Dommer | | |