| Challenges and opportunities in multichannel customer management SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ... Journal of service research 9 (2), 95-112, 2006 | 1910 | 2006 |
| Customer equity: Building and managing relationships as valuable assets RC Blattberg, G Getz, JS Thomas (No Title), 2001 | 1291 | 2001 |
| Balancing acquisition and retention resources to maximize customer profitability W Reinartz, JS Thomas, V Kumar Journal of marketing 69 (1), 63-79, 2005 | 1232 | 2005 |
| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 704 | 2008 |
| A methodology for linking customer acquisition to customer retention JS Thomas Journal of marketing research 38 (2), 262-268, 2001 | 565 | 2001 |
| Customer relationship management and firm performance: the mediating role of business strategy M Reimann, O Schilke, JS Thomas Journal of the academy of marketing science 38, 326-346, 2010 | 467 | 2010 |
| Managing marketing communications with multichannel customers JS Thomas, UY Sullivan Journal of Marketing 69 (4), 239-251, 2005 | 465 | 2005 |
| Recapturing lost customers JS Thomas, RC Blattberg, EJ Fox Journal of marketing research 41 (1), 31-45, 2004 | 422 | 2004 |
| Linking customer assets to financial performance JE Hogan, DR Lehmann, M Merino, RK Srivastava, JS Thomas, ... Journal of Service Research 5 (1), 26-38, 2002 | 350 | 2002 |
| Investigating the relationship between the content of online word of mouth, advertising, and brand performance S Gopinath, JS Thomas, L Krishnamurthi Marketing Science 33 (2), 241-258, 2014 | 290 | 2014 |
| When does international marketing standardization matter to firm performance? O Schilke, M Reimann, JS Thomas Journal of International Marketing 17 (4), 24-46, 2009 | 269 | 2009 |
| Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition M Reimann, O Schilke, JS Thomas International Journal of Research in Marketing 27 (2), 188-197, 2010 | 253 | 2010 |
| Getting the most out of all your customers. JS Thomas, W Reinartz, V Kumar Harvard Business Review 82 (7-8), 116-23, 188, 2004 | 230 | 2004 |
| Investigating cross‐buying and customer loyalty W Reinartz, JS Thomas, G Bascoul Journal of Interactive Marketing 22 (1), 5-20, 2008 | 141 | 2008 |
| Klient jako kapitał: budowa cennego majątku relacji z klientem i zarządzanie nim RC Blattberg, G Getz, JS Thomas Wydaw. MT Biznes, 2004 | 107 | 2004 |
| Strategic assortment decisions in information-intensive and turbulent environments MG Dekimpe, K Gielens, J Raju, JS Thomas Journal of Retailing 87, S17-S28, 2011 | 99 | 2011 |
| Customer win-back: the role of attributions and perceptions in customers’ willingness to return D Pick, JS Thomas, S Tillmanns, M Krafft Journal of the Academy of Marketing Science 44, 218-240, 2016 | 86 | 2016 |
| The fundamentals of customer equity management RC Blattberg, JS Thomas Bruhn, M./Homburg, C.(1998): Handbuch Kundenbindungsmanagement, Wiesbaden …, 1998 | 58 | 1998 |
| Email marketing as a tool for strategic persuasion JS Thomas, C Chen, D Iacobucci Journal of Interactive Marketing 57 (3), 377-392, 2022 | 44 | 2022 |
| Customer migration: an empirical investigation across multiple channels UY Sullivan, JS Thomas Arbeitspapier, Northwestern University, 2004 | 44 | 2004 |
