Jorge  Villegas
Title
Cited by
Cited by
Year
Images of mental illness in the media: identifying gaps in the research
PA Stout, J Villegas, NA Jennings
Schizophrenia bulletin 30 (3), 543-561, 2004
2812004
Measuring the effectiveness of sponsorship of an elite intercollegiate football program.
W Dees, G Bennett, J Villegas
Sport Marketing Quarterly 17 (2), 2008
2472008
International student perspectives on graduate advising relationships.
KG Rice, CC Choi, Y Zhang, J Villegas, HJ Ye, D Anderson, A Nesic, ...
Journal of counseling psychology 56 (3), 376, 2009
1232009
Enhancing learning through use of interactive tools on health-related websites
PA Stout, J Villegas, H Kim
Health Education Research 16 (6), 721-733, 2001
1122001
Risk perception and evacuation decisions of Florida tourists under hurricane threats: A stated preference analysis
C Matyas, S Srinivasan, I Cahyanto, B Thapa, L Pennington-Gray, ...
Natural hazards 59 (2), 871-890, 2011
1082011
An empirical evaluation of the determinants of tourist's hurricane evacuation decision making
I Cahyanto, L Pennington-Gray, B Thapa, S Srinivasan, J Villegas, ...
Journal of Destination Marketing & Management 2 (4), 253-265, 2014
97*2014
Consumer responses to advertising on the internet: The effect of individual difference on ambivalence and avoidance
CH Jin, J Villegas
CyberPsychology & Behavior 10 (2), 258-266, 2006
892006
The effect of the placement of the product in film: Consumers' emotional responses to humorous stimuli and prior brand evaluation
CH Jin, J Villegas
Journal of Targeting, Measurement and Analysis for Marketing 15 (4), 244-255, 2007
872007
Mapping a multidimensional emotion in response to television commercials
JD Morris, NJ Klahr, F Shen, J Villegas, P Wright, G He, Y Liu
Human brain mapping 30 (3), 789-796, 2009
752009
Cognitive and affective responses of Florida tourists after exposure to hurricane warning messages
J Villegas, C Matyas, S Srinivasan, I Cahyanto, B Thapa, ...
Natural hazards 66 (1), 97-116, 2013
582013
The effects of message framing, involvement, and nicotine dependence on anti-smoking public service announcements
WS Jung, J Villegas
Health marketing quarterly 28 (3), 219-231, 2011
532011
MOBILE PHONE USERS'BEHAVIORS: THE MOTIVATION FACTORS OF THE MOBILE PHONE USER.
CH Jin, J Villegas
International Journal of Mobile Marketing 3 (2), 2008
532008
Online advertising to reach and recruit Latino smokers to an internet cessation program: impact and costs
AL Graham, Y Fang, JL Moreno, SL Streiff, J Villegas, RF Muñoz, ...
Journal of medical Internet research 14 (4), e116, 2012
512012
Marianismo and machismo: The portrayal of females in Mexican TV commercials
J Villegas, J Lemanski, C Valdéz
Journal of International Consumer Marketing 22 (4), 327-346, 2010
422010
The brand personality scale: an application for the personal computer industry
J Villegas, K Earnhart, N Burns
Proceedings of the 108th Annual Convention for the American Psychological …, 2000
232000
Selling health to the distracted: Consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
JL Lemanski, J Villegas
Health marketing quarterly 32 (3), 217-233, 2015
112015
Effect of emotional attachment to a brand on credibility of information sources
Y Kim, J Villegas
American Academy of Advertising. Conference. Proceedings (Online), 73, 2009
112009
The price of laughter: Differences between Hispanic groups' responses to the use of humor in financial services advertising
J Villegas, A Shah
Family and Consumer Sciences Research Journal 37 (1), 39-51, 2008
62008
Political issue promotion in the age of 9–11
CR Morton, J Villegas
Journal of Nonprofit & Public Sector Marketing 14 (1-2), 269-284, 2005
42005
Health marketing and the Internet
P Stout, JG Ball, J Villegas
Internet advertising: Theory and research. New Jersey: Lawrence Erlbaum …, 2004
42004
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Articles 1–20