| The adaptive decision maker JW Payne Cambridge University Press, 1993 | 7239 | 1993 |
| Constructive consumer choice processes JR Bettman, MF Luce, JW Payne Journal of consumer research 25 (3), 187-217, 1998 | 4547 | 1998 |
| Task complexity and contingent processing in decision making: An information search and protocol analysis JW Payne Organizational behavior and human performance 16 (2), 366-387, 1976 | 3263 | 1976 |
| Adaptive strategy selection in decision making. JW Payne, JR Bettman, EJ Johnson Journal of experimental psychology: Learning, Memory, and Cognition 14 (3), 534, 1988 | 2962 | 1988 |
| Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis J Huber, JW Payne, C Puto Journal of consumer research 9 (1), 90-98, 1982 | 2770 | 1982 |
| Behavioral decision research: A constructive processing perspective. JW Payne, JR Bettman, EJ Johnson Annual review of psychology, 1992 | 2221 | 1992 |
| Contingent decision behavior. JW Payne Psychological bulletin 92 (2), 382, 1982 | 2187 | 1982 |
| Effort and accuracy in choice EJ Johnson, JW Payne Management science 31 (4), 395-414, 1985 | 1350 | 1985 |
| Beyond nudges: Tools of a choice architecture EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ... Marketing letters 23, 487-504, 2012 | 1204 | 2012 |
| Consumer decision making J Payne, JR Bettman, EJ Johnson Handbook of consumer behaviour, 50-84, 1991 | 1147 | 1991 |
| A componential analysis of cognitive effort in choice JR Bettman, EJ Johnson, JW Payne Organizational behavior and human decision processes 45 (1), 111-139, 1990 | 880 | 1990 |
| Measuring constructed preferences: Towards a building code JW Payne, JR Bettman, DA Schkade, N Schwarz, R Gregory Elicitation of preferences, 243-275, 2000 | 677 | 2000 |
| Choice processing in emotionally difficult decisions. MF Luce, JR Bettman, JW Payne Journal of Experimental Psychology: Learning, Memory, and Cognition 23 (2), 384, 1997 | 674 | 1997 |
| How people respond to contingent valuation questions: a verbal protocol analysis of willingness to pay for an environmental regulation DA Schkade, JW Payne Journal of Environmental Economics and Management 26 (1), 88-109, 1994 | 648 | 1994 |
| Emotional trade-off difficulty and choice MF Luce, JW Payne, JR Bettman Journal of marketing research 36 (2), 143-159, 1999 | 582 | 1999 |
| When time is money: Decision behavior under opportunity-cost time pressure JW Payne, JR Bettman, MF Luce Organizational behavior and human decision processes 66 (2), 131-152, 1996 | 552 | 1996 |
| Translation of gambles and aspiration level effects in risky choice behavior JW Payne, DJ Laughhunn, R Crum Management Science 26 (10), 1039-1060, 1980 | 535 | 1980 |
| Exploring predecisional behavior: An alternative approach to decision research JW Payne, ML Braunstein, JS Carroll Organizational Behavior and Human Performance 22 (1), 17-44, 1978 | 492 | 1978 |
| Product category familiarity and preference construction E Coupey, JR Irwin, JW Payne Journal of Consumer Research 24 (4), 459-468, 1998 | 432 | 1998 |
| Managerial risk preferences for below-target returns DJ Laughhunn, JW Payne, R Crum Management Science 26 (12), 1238-1249, 1980 | 420 | 1980 |
