| Product proliferation: An empirical analysis of product line determinants and market outcomes BL Bayus, WP Putsis Jr Marketing Science 18 (2), 137-153, 1999 | 515 | 1999 |
| Assessing the competitive interaction between private labels and national brands RW Cotterill, WP Putsis, Jr, R Dhar The Journal of Business 73 (1), 109-137, 2000 | 415 | 2000 |
| Marketing-mix variables and the diffusion of successive generations of a technological innovation PJ Danaher, BGS Hardie, WP Putsis Jr Journal of Marketing Research 38 (4), 501-514, 2001 | 349 | 2001 |
| Mixing behavior in cross-country diffusion WP Putsis Jr, S Balasubramanian, EH Kaplan, SK Sen Marketing Science 16 (4), 354-369, 1997 | 252 | 1997 |
| Market share and price setting behavior for private labels and national brands RW Cotterill, WP Putsis Review of Industrial organization 17, 17-39, 2000 | 207 | 2000 |
| An empirical study of the effect of brand proliferation on private label–national brand pricing behavior WP Putsis Review of industrial Organization 12, 355-371, 1997 | 196 | 1997 |
| Buying or just browsing? The duration of purchase deliberation WP Putsis Jr, N Srinivasan Journal of marketing research 31 (3), 393-402, 1994 | 158 | 1994 |
| An empirical analysis of firms' product line decisions WP Putsis Jr, BL Bayus Journal of Marketing Research 38 (1), 110-118, 2001 | 142 | 2001 |
| Do models of vertical strategic interaction for national and store brands meet the market test? RW Cotterill, WP Putsis Jr Journal of Retailing 77 (1), 83-109, 2001 | 135 | 2001 |
| 11. ESTIMATION TECHNIQUES FOR MACRO DIFFUSION MODELS WP Putsis Jr, V Srinfvasan New-product diffusion models 11, 2000 | 120 | 2000 |
| The many faces of competition W Putsis, R Dhar Marketing Letters 9, 269-284, 1998 | 116 | 1998 |
| Share, price and category expenditure—Geographic market effects and private labels WP Putsis Jr, RW Cotterill Managerial and Decision Economics 20 (4), 175-187, 1999 | 89 | 1999 |
| Marketing models and the Lucas critique HJ Van Heerde, MG Dekimpe, WP Putsis Jr Journal of Marketing Research 42 (1), 15-21, 2005 | 81 | 2005 |
| An empirical analysis of the determinants of category expenditure WP Putsis Jr, R Dhar Journal of Business Research 52 (3), 277-291, 2001 | 78 | 2001 |
| Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model LG Block, VG Morwitz, WP Putsis Jr, SK Sen American Journal of Public Health 92 (8), 1346-1351, 2002 | 70 | 2002 |
| Audience characteristics and bundling: A hedonic analysis of magazine advertising rates MA Koschat, WP Putsis Jr Journal of Marketing Research 39 (2), 262-273, 2002 | 69 | 2002 |
| Parameter variation and new product diffusion WP Putsis Journal of Forecasting 17 (3‐4), 231-257, 1998 | 67 | 1998 |
| Winners and losers: Redistribution and the use of economic impact analysis in marketing WP Putsis Jr Journal of Macromarketing 18 (1), 24-33, 1998 | 65 | 1998 |
| Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter? WP Putsis Jr Technological Forecasting and Social Change 51 (3), 265-279, 1996 | 59 | 1996 |
| Who wants you when you're old and poor? Exploring the economics of media pricing MA Koschat, WP Putsis Jr The Journal of Media Economics 13 (4), 215-232, 2000 | 56 | 2000 |
Ravi DharYale School of ManagementVerified email at yale.edu
