| Motivated reasoning: A depth-of-processing perspective SP Jain, D Maheswaran Journal of Consumer Research 26 (4), 358-371, 2000 | 321 | 2000 |
| Drug related medical emergencies in the elderly: role of adverse drug reactions and non-compliance S Malhotra, RS Karan, P Pandhi, S Jain Postgraduate medical journal 77 (913), 703-707, 2001 | 283 | 2001 |
| Prepurchase attribute verifiability, source credibility, and persuasion SP Jain, SS Posavac Journal of Consumer Psychology 11 (3), 169-180, 2001 | 229 | 2001 |
| Valenced comparisons SP Jain, SS Posavac Journal of marketing Research 41 (1), 46-58, 2004 | 178 | 2004 |
| Pandemics and marketing: Insights, impacts, and research opportunities G Das, SP Jain, D Maheswaran, RJ Slotegraaf, R Srinivasan Journal of the Academy of Marketing Science 49 (5), 835-854, 2021 | 162 | 2021 |
| When more may be less: The effects of regulatory focus on responses to different comparative frames SP Jain, N Agrawal, D Maheswaran Journal of Consumer Research 33 (1), 91-98, 2006 | 145 | 2006 |
| For better or for worse? Valenced comparative frames and regulatory focus SP Jain, C Lindsey, N Agrawal, D Maheswaran Journal of Consumer Research 34 (1), 57-65, 2007 | 130 | 2007 |
| The influence of consumers’ lay theories on approach/avoidance motivation SP Jain, P Mathur, D Maheswaran Journal of Marketing Research 46 (1), 56-65, 2009 | 116 | 2009 |
| The influence of chronic and situational self-construal on categorization SP Jain, KK Desai, H Mao Journal of Consumer Research 34 (1), 66-76, 2007 | 116 | 2007 |
| Consumers' implicit theories about personality influence their brand personality judgments P Mathur, SP Jain, D Maheswaran Journal of Consumer Psychology 22 (4), 545-557, 2012 | 115 | 2012 |
| Spinal cord injury: scenario in an Indian state N Mathur, S Jain, N Kumar, A Srivastava, N Purohit, A Patni Spinal Cord 53 (5), 349-352, 2015 | 97 | 2015 |
| Curiosity tempts indulgence KL Wiggin, M Reimann, SP Jain Journal of Consumer Research 45 (6), 1194-1212, 2019 | 95 | 2019 |
| Stock market response to regulatory reports of deceptive advertising: The moderating effect of omission bias and firm reputation MA Wiles, SP Jain, S Mishra, C Lindsey Marketing Science 29 (5), 828-845, 2010 | 79 | 2010 |
| Drug-related visits to the medical emergency department: a prospective study from India. S Malhotra, S Jain, P Pandhi International journal of clinical pharmacology and therapeutics 39 (1), 12-18, 2001 | 75 | 2001 |
| Power distance belief and preference for transparency SS Jain, SP Jain Journal of Business Research 89, 135-142, 2018 | 69 | 2018 |
| Comparative versus noncomparative advertising: The moderating impact of prepurchase attribute verifiability S Pratap Jain, B Buchanan, D Maheswaran Journal of Consumer Psychology 9 (4), 201-211, 2000 | 69 | 2000 |
| Symbiotic simulation system: Hybrid systems model meets big data analytics BS Onggo, N Mustafee, A Smart, AA Juan, O Molloy 2018 Winter Simulation Conference (WSC), 1358-1369, 2018 | 65 | 2018 |
| Stimulating or intimidating: The effect of AI-enabled in-store communication on consumer patronage likelihood P Esch, Y Cui, SP Jain Journal of Advertising 50 (1), 63-80, 2021 | 64 | 2021 |
| Pattern of prescription of non-steroidal antiinflammatory drugs in orthopaedic outpatient clinic of a north Indian tertiary care hospital M Gupta, S Malhotra, S Jain, A Aggarwal, P Pandhi Indian journal of pharmacology 37 (6), 404-405, 2005 | 54 | 2005 |
| Just walk out: the effect of AI-enabled checkouts Y Cui, P van Esch, SP Jain European Journal of Marketing 56 (6), 1650-1683, 2022 | 52 | 2022 |
Durairaj MaheswaranNew York UniversityVerified email at stern.nyu.edu
