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Bing Pan
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Electronic word-of-mouth in hospitality and tourism management
SW Litvin, RE Goldsmith, B Pan
Tourism management 29 (3), 458-468, 2008
55482008
Accurately interpreting clickthrough data as implicit feedback
T Joachims, L Granka, B Pan, H Hembrooke, G Gay
ACM SIGIR Forum 51 (1), 4-11, 2017
20252017
Travel blogs and the implications for destination marketing
B Pan, T MacLaurin, JC Crotts
Journal of Travel Research 46 (1), 35-45, 2007
14612007
In Google we trust: Users’ decisions on rank, position, and relevance
B Pan, H Hembrooke, T Joachims, L Lorigo, G Gay, L Granka
Journal of Computer‐Mediated Communication 12 (3), 801-823, 2007
10252007
Exploring human images in website design: a multi-method approach
D Cyr, M Head, H Larios, B Pan
MIS Quarterly 33 (3), 539-566, 2009
8932009
Evaluating the accuracy of implicit feedback from clicks and query reformulations in web search
T Joachims, L Granka, B Pan, H Hembrooke, F Radlinski, G Gay
ACM Transactions on Information Systems (TOIS) 25 (2), 7-es, 2007
8282007
Online Information Search:: Vacation Planning Process
B Pan, DR Fesenmaier
Annals of Tourism Research 33 (3), 809-832, 2006
7902006
Forecasting Chinese tourist volume with search engine data
X Yang, B Pan, JA Evans, B Lv
Tourism Management 46, 386-397, 2015
5332015
The determinants of web page viewing behavior: an eye-tracking study
B Pan, HA Hembrooke, GK Gay, LA Granka, MK Feusner, JK Newman
Proceedings of the 2004 symposium on Eye tracking research & applications …, 2004
5312004
Forecasting tourism demand with composite search index
X Li, B Pan, R Law, X Huang
Tourism management 59, 57-66, 2017
4302017
Believe it or not: Credibility of blogs in tourism
RW Mack, JE Blose, B Pan
Journal of Vacation marketing 14 (2), 133-144, 2008
4232008
Eye tracking and online search: Lessons learned and challenges ahead
L Lorigo, M Haridasan, H Brynjarsdóttir, L Xia, T Joachims, G Gay, ...
Journal of the American Society for Information Science and Technology 59 (7 …, 2008
4112008
The long tail of destination image and online marketing
B Pan, XR Li
Annals of Tourism Research 38 (1), 132-152, 2011
3992011
A retrospective view of electronic word-of-mouth in hospitality and tourism management
SW Litvin, RE Goldsmith, B Pan
International Journal of Contemporary Hospitality Management 30 (1), 313-325, 2018
3892018
The influence of task and gender on search and evaluation behavior using Google
L Lorigo, B Pan, H Hembrooke, T Joachims, L Granka, G Gay
Information Processing & Management 42 (4), 1123-1131, 2006
3552006
Predicting hotel demand using destination marketing organization’s web traffic data
Y Yang, B Pan, H Song
Journal of Travel Research 53 (4), 433-447, 2014
3172014
Forecasting hotel room demand using search engine data
B Pan, D Chenguang Wu, H Song
Journal of Hospitality and Tourism Technology 3 (3), 196-210, 2012
2862012
Forecasting destination weekly hotel occupancy with big data
B Pan, Y Yang
Journal of Travel Research 56 (7), 957-970, 2017
2732017
The dynamics of search engine marketing for tourist destinations
B Pan, Z Xiang, R Law, DR Fesenmaier
Journal of Travel Research 50 (4), 365, 2011
2642011
Travel queries on cities in the United States: Implications for search engine marketing for tourist destinations
Z Xiang, B Pan
Tourism Management 32 (1), 88-97, 2011
2562011
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