Julie Ruth
Julie Ruth
Professor of Marketing, Emeritus, Rutgers University
Verified email at - Homepage
Cited by
Cited by
Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes
BL Simonin, JA Ruth
Journal of marketing research 35 (1), 30-42, 1998
Gift receipt and the reformulation of interpersonal relationships
JA Ruth, CC Otnes, FF Brunel
Journal of consumer research 25 (4), 385-402, 1999
Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context
JA Ruth, FF Brunel, CC Otnes
Journal of the Academy of Marketing Science 30, 44-58, 2002
" Brought to you by Brand A and Brand B" Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
JA Ruth, BL Simonin
Journal of advertising 32 (3), 19-30, 2003
Exchanges in marketing systems: the case of subsistence consumer–merchants in Chennai, India
M Viswanathan, JA Rosa, JA Ruth
Journal of marketing 74 (3), 1-17, 2010
Green eco-seals and advertising persuasion
BA Bickart, JA Ruth
Green Advertising and the Reluctant Consumer, 44-60, 2016
Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in
BL Simonin, JA Ruth
Journal of business research 33 (3), 219-230, 1995
Understanding poverty and promoting poverty alleviation through transformative consumer research
CP Blocker, JA Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ...
Journal of business research 66 (8), 1195-1202, 2013
“I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions
Y Strizhakova, Y Tsarenko, JA Ruth
Journal of Service Research 15 (4), 414-429, 2012
Social influences on dyadic giving over time: A taxonomy from the giver's perspective
TM Lowrey, CC Otnes, JA Ruth
Journal of Consumer Research 30 (4), 547-558, 2004
Promoting a brand's emotion benefits: The influence of emotion categorization processes on consumer evaluations
JA Ruth
Journal of Consumer Psychology 11 (2), 99-113, 2001
Framing information to enhance corporate reputation: The impact of message source, information type, and reference point
JA Ruth, A York
Journal of Business Research 57 (1), 14-20, 2004
The Pleasure and Pain of Being Close: Men's Mixed Feelings About Participation in Valentine's Day Gift Exchange.
C Otnes, JA Ruth, CC Milbourne
Advances in consumer research 21 (1), 1994
An investigation of the power of emotions in relationship realignment: The gift recipient's perspective
JA Ruth, FF Brunel, CC Otnes
Psychology & Marketing 21 (1), 29-52, 2004
The power of numbers: Investigating the impact of event roster size in consumer response to sponsorship
JA Ruth, BL Simonin
Journal of Advertising 35 (4), 7-20, 2006
Guilt: An overlooked advertising appeal
JA Ruth, RJ Faber
Proceedings of the 1988 Conference of the American Academy of Advertising, 83-89, 1988
A family systems interpretation of how subsistence consumers manage: The case of South Africa
JA Ruth, RO Hsiung
Product and market development for subsistence marketplaces 20, 59-87, 2007
A typology of brand alliances and consumer awareness of brand alliance integration
CE Newmeyer, R Venkatesh, JA Ruth, R Chatterjee
Marketing letters 29, 275-289, 2018
It’s the feeling that counts: Toward an understanding of emotion and its influence on gift-exchange processes
JA Ruth
Gift-giving: A research anthology, 195-214, 1996
Shifting Roles in Family Decision Making.
J Ruth, SR Commuri
Advances in Consumer Research 25 (1), 1998
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