| Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes BL Simonin, JA Ruth Journal of marketing research 35 (1), 30-42, 1998 | 2160 | 1998 |
| Gift receipt and the reformulation of interpersonal relationships JA Ruth, CC Otnes, FF Brunel Journal of consumer research 25 (4), 385-402, 1999 | 470 | 1999 |
| Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context JA Ruth, FF Brunel, CC Otnes Journal of the Academy of Marketing Science 30, 44-58, 2002 | 420 | 2002 |
| " Brought to you by Brand A and Brand B" Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events JA Ruth, BL Simonin Journal of advertising 32 (3), 19-30, 2003 | 398 | 2003 |
| Exchanges in marketing systems: the case of subsistence consumer–merchants in Chennai, India M Viswanathan, JA Rosa, JA Ruth Journal of marketing 74 (3), 1-17, 2010 | 381 | 2010 |
| Green eco-seals and advertising persuasion BA Bickart, JA Ruth Green Advertising and the Reluctant Consumer, 44-60, 2016 | 308 | 2016 |
| Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in BL Simonin, JA Ruth Journal of business research 33 (3), 219-230, 1995 | 230 | 1995 |
| Understanding poverty and promoting poverty alleviation through transformative consumer research CP Blocker, JA Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ... Journal of business research 66 (8), 1195-1202, 2013 | 210 | 2013 |
| “I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions Y Strizhakova, Y Tsarenko, JA Ruth Journal of Service Research 15 (4), 414-429, 2012 | 202 | 2012 |
| Social influences on dyadic giving over time: A taxonomy from the giver's perspective TM Lowrey, CC Otnes, JA Ruth Journal of Consumer Research 30 (4), 547-558, 2004 | 175 | 2004 |
| Promoting a brand's emotion benefits: The influence of emotion categorization processes on consumer evaluations JA Ruth Journal of Consumer Psychology 11 (2), 99-113, 2001 | 157 | 2001 |
| Framing information to enhance corporate reputation: The impact of message source, information type, and reference point JA Ruth, A York Journal of Business Research 57 (1), 14-20, 2004 | 119 | 2004 |
| The Pleasure and Pain of Being Close: Men's Mixed Feelings About Participation in Valentine's Day Gift Exchange. C Otnes, JA Ruth, CC Milbourne Advances in consumer research 21 (1), 1994 | 99 | 1994 |
| An investigation of the power of emotions in relationship realignment: The gift recipient's perspective JA Ruth, FF Brunel, CC Otnes Psychology & Marketing 21 (1), 29-52, 2004 | 96 | 2004 |
| The power of numbers: Investigating the impact of event roster size in consumer response to sponsorship JA Ruth, BL Simonin Journal of Advertising 35 (4), 7-20, 2006 | 94 | 2006 |
| Guilt: An overlooked advertising appeal JA Ruth, RJ Faber Proceedings of the 1988 Conference of the American Academy of Advertising, 83-89, 1988 | 57 | 1988 |
| A typology of brand alliances and consumer awareness of brand alliance integration CE Newmeyer, R Venkatesh, JA Ruth, R Chatterjee Marketing letters 29, 275-289, 2018 | 54 | 2018 |
| A family systems interpretation of how subsistence consumers manage: The case of South Africa JA Ruth, RO Hsiung Product and market development for subsistence marketplaces 20, 59-87, 2007 | 52 | 2007 |
| It’s the feeling that counts: Toward an understanding of emotion and its influence on gift-exchange processes JA Ruth Gift-giving: A research anthology, 195-214, 1996 | 49 | 1996 |
| Shifting Roles in Family Decision Making. J Ruth, SR Commuri Advances in Consumer Research 25 (1), 1998 | 44 | 1998 |
Cele OtnesUniversity of Illinois Verified email at illinois.edu
