| Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media J Weismueller, P Harrigan, S Wang, GN Soutar Australasian marketing journal 28 (4), 160-170, 2020 | 534 | 2020 |
| What makes people share political content on social media? The role of emotion, authority and ideology J Weismueller, P Harrigan, K Coussement, T Tessitore Computers in Human Behavior, 107150, 2022 | 43 | 2022 |
| Information sharing and political polarisation on social media: The role of falsehood and partisanship J Weismueller, RL Gruner, P Harrigan, K Coussement, S Wang Information Systems Journal, 2023 | 7 | 2023 |
| Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers? J Weismueller, P Harrigan Digital Marketing & eCommerce Conference, 153-160, 2021 | 5 | 2021 |
| Coronavirus misinformation is a global issue, but which myth you fall for likely depends on where you live J Weismueller, J Shapiro, J Oledan, P Harrigan The Conversation. https://theconversation.com/coronavirus-misinformation-is …, 2020 | 4 | 2020 |
| Misinformation is rife and causing deeper polarisation – here’s how social media users can help curb it J Weismueller, R Gruner, P Harrigan, S Wang The Conversation. https://theconversation.com/misinformation-is-rife-and …, 2023 | | 2023 |
| Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract J Weismueller, RL Gruner, P Harrigan Academy of Marketing Science Annual Conference, 71-72, 2022 | | 2022 |
Paul HarriganAssociate Professor, The University of Western AustraliaVerified email at uwa.edu.au
