| The effect of conceptual and perceptual fluency on brand evaluation A Lee, A Labroo Journal of Marketing Research, 2004 | 1168 | 2004 |
| Of frog wines and frowning watches: Semantic priming, perceptual fluency, and brand evaluation AA Labroo, R Dhar, N Schwarz Journal of Consumer Research 34 (6), 819-831, 2008 | 461 | 2008 |
| Between two brands: A goal fluency account of brand evaluation AA Labroo, AY Lee Journal of Marketing Research 43 (3), 374-385, 2006 | 415 | 2006 |
| Be better or be merry: how mood affects self-control. A Fishbach, AA Labroo Journal of personality and social psychology 93 (2), 158, 2007 | 399 | 2007 |
| Psychological distancing: Why happiness helps you see the big picture AA Labroo, VM Patrick Journal of Consumer Research 35 (5), 800-809, 2009 | 351 | 2009 |
| The “instrumentality” heuristic: Why metacognitive difficulty is desirable during goal pursuit AA Labroo, S Kim Psychological Science 20 (1), 127-134, 2009 | 304 | 2009 |
| 11 some ways in which positive affect facilitates decision making and judgment AM Isen, AA Labroo Emerging perspectives on judgment and decision research 365, 365-393, 2003 | 259 | 2003 |
| Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecasts JR Landwehr, AA Labroo, A Herrmann Marketing Science 30 (3), 416-429, 2011 | 251 | 2011 |
| Making products feel special: When metacognitive difficulty enhances evaluation A Pocheptsova, AA Labroo, R Dhar Journal of Marketing Research 47 (6), 1059-1069, 2010 | 211 | 2010 |
| From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation IW Hung, AA Labroo Journal of Consumer Research 37 (6), 1046-1064, 2011 | 204 | 2011 |
| Lay theories of emotion transience and the search for happiness: A fresh perspective on affect regulation AA Labroo, A Mukhopadhyay Journal of Consumer Research 36 (2), 242-254, 2009 | 170 | 2009 |
| An influence of product and brand name on positive affect: Implicit and explicit measures AM Isen, AA Labroo, P Durlach Motivation and Emotion 28, 43-63, 2004 | 142 | 2004 |
| Incandescent affect: Turning on the hot emotional system with bright light AJ Xu, AA Labroo Journal of Consumer Psychology 24 (2), 207-216, 2014 | 136 | 2014 |
| Half the thrill is in the chase: Twisted inferences from embodied cognitions and brand evaluation AA Labroo, JH Nielsen Journal of Consumer Research 37 (1), 143-158, 2010 | 92 | 2010 |
| The orientation-matching hypothesis: An emotion-specificity approach to affect regulation AA Labroo, DD Rucker Journal of Marketing Research 47 (5), 955-966, 2010 | 88 | 2010 |
| From inherent value to incentive value: When and why pointless effort enhances consumer preference S Kim, AA Labroo Journal of Consumer Research 38 (4), 712-742, 2011 | 87 | 2011 |
| Metacognition and consumer judgment: Fluency is pleasant but disfluency ignites interest AA Labroo, A Pocheptsova Current Opinion in Psychology 10, 154-159, 2016 | 79 | 2016 |
| Cueing morality: The effect of high-pitched music on healthy choice X Huang, AA Labroo Journal of Marketing 84 (6), 130-143, 2020 | 76 | 2020 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 75 | 2012 |
| The influence of experience and sequence of conflicting emotions on ad attitudes AA Labroo, S Ramanathan Journal of Consumer Research 33 (4), 523-528, 2007 | 70 | 2007 |
Ravi DharYale School of ManagementVerified email at yale.edu
