| The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic Y Li, J Yao, J Chen International Journal of Hospitality Management 94, 102815, 2021 | 97 | 2021 |
| The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic D Wang, J Yao, BAS Martin International Journal of Hospitality Management 95, 102910, 2021 | 73 | 2021 |
| Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size J Yao, O Harmen Journal of Retailing 92 (1), 109-121, 2016 | 49 | 2016 |
| How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation S Bogomolova, H Oppewal, J Cohen, J Yao Journal of Business Research 111, 102-116, 2020 | 48 | 2020 |
| To disclose or to falsify: the effects of cognitive trust and affective trust on customer cooperation in contact tracing SJ Chen, D Waseem, ZR Xia, KT Tran, Y Li, J Yao International Journal of Hospitality Management 94, 102867, 2021 | 42 | 2021 |
| Unit pricing matters more when consumers are under time pressure J Yao, H Oppewal European Journal of Marketing 50 (5/6), 1094-1114, 2016 | 41 | 2016 |
| Dark personalities and BitcoinŽ: The influence of the Dark Tetrad on cryptocurrency attitude and buying intention BAS Martin, P Chrysochou, C Strong, D Wang, J Yao Personality and Individual Differences 188, 111453, 2022 | 38 | 2022 |
| Do discount presentations influence gift purchase intentions and attitudes of Chinese outbound tourists? D Wang, BAS Martin, J Yao Journal of Travel Research 60 (5), 1104-1122, 2021 | 23 | 2021 |
| Cheaper and smaller or more expensive and larger: How consumers respond to unit price increase tactics that simultaneously change product price and package size J Yao, H Oppewal, D Wang Journal of the Academy of Marketing Science, 2020 | 21 | 2020 |
| How the layout of a price label influences unit price visual attention and choice during grocery shopping S Bogomolova, H Oppewal, J Cohen, J Yao | 9 | 2015 |
| Short break drive holiday destination attractiveness during COVID-19 border closures D Wang, F Kotsi, F Mathmann, J Yao, S Pike Journal of Hospitality and Tourism Management 51, 568-577, 2022 | 8 | 2022 |
| All new smaller size! Why getting less with shrinkflation is preferable to paying more J Yao, D Wang, G Mortimer The Conversation 26, 2022 | 6 | 2022 |
| Stopover destination loyalty: The influence of perceived ambience and sensation seeking tendency D Wang, F Kotsi, S Pike, J Yao Journal of Hospitality and Tourism Management 47, 159-166, 2021 | 6 | 2021 |
| The moderating effect of regulatory focus on consumer preferences for price discounts and bonus packs J Yao, D Wang, BAS Martin Advances in Consumer Research 48, 801-802, 2020 | 2 | 2020 |
| An eye-tracking investigation of the price label layout effect on visual attention and choice H Oppewal, J Yao Asia-Pacific Advances in Consumer Research 2015, 104, 2015 | 1 | 2015 |
| Consumer responses to simultaneous changes in price and quantity: do direction and magnitude matter? J Yao, H Oppewal, Y He Annual conference of the Association for Consumer Research (44th: 2013), 532-532, 2013 | 1 | 2013 |
| ‘Impulsive psychopaths like crypto’: research shows how ‘dark’personality traits affect Bitcoin enthusiasm D Wang, B Martin, J Yao The Conversation, 2022 | | 2022 |
| The Effect of Scapegoats on Consumer Response J Chen, Y Li, J Yao ANZMAC 2022, 2022 | | 2022 |
| Submission to the NZ review of mandatory unit pricing for grocery products J Yao, H Oppewal | | 2021 |
| Knowledge transfer in B2B customer relationship development SJ Chen, KT Tran, Y Huang, J Yao, R Xia Australian and New Zealand Marketing Academy Conference (ANZMAC 2021 …, 2021 | | 2021 |
Harmen OppewalProfessor of Marketing, Monash Business School, Monash UniversityVerified email at monash.edu
