Magda Nenycz-Thiel
Magda Nenycz-Thiel
Professor of Marketing, University of South Australia
Verified email at - Homepage
Cited by
Cited by
Behavioral brand loyalty and consumer brand associations
J Romaniuk, M Nenycz-Thiel
Journal of Business Research 66 (1), 67-72, 2013
How do shoppers behave online? An observational study of online grocery shopping
Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy
Journal of Consumer Behaviour 15 (3), 261-270, 2016
Analyzing the intensity of private label competition across retailers
J Dawes, M Nenycz-Thiel
Journal of Business Research 66 (1), 60-66, 2013
Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing
J Dawes, M Nenycz-Thiel
Journal of Marketing Management 30 (3-4), 364-382, 2014
Perceptual categorization of private labels and national brands
M Nenycz‐Thiel, J Romaniuk
Journal of Product & Brand Management 18 (4), 251-261, 2009
The nature and incidence of private label rejection
M Nenycz-Thiel, J Romaniuk
Australasian Marketing Journal (AMJ) 19 (2), 93-99, 2011
Competition for memory retrieval between private label and national brands
M Nenycz-Thiel, B Sharp, J Dawes, J Romaniuk
Journal of Business research 63 (11), 1142-1147, 2010
The real difference between consumers' perceptions of private labels and national brands
M Nenycz‐Thiel, J Romaniuk
Journal of Consumer Behaviour 13 (4), 262-269, 2014
The effect of ‘green’messages on brand purchase and brand rejection
M Wheeler, A Sharp, M Nenycz-Thiel
Australasian Marketing Journal (AMJ) 21 (2), 105-110, 2013
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg's principles
M Uncles, R Kennedy, M Nenycz-Thiel, J Singh, S Kwok
Journal of Advertising Research 52 (2), 252-261, 2012
Understanding premium private labels: A consumer categorisation approach
M Nenycz-Thiel, J Romaniuk
Journal of Retailing and Consumer Services 29, 22-30, 2016
Private labels in Australia: A case where retailer concentration does not predicate private labels share
M Nenycz-Thiel
Journal of Brand Management 18 (8), 624-633, 2011
Value-for-money perceptions of supermarket and private labels
M Nenycz-Thiel, J Romaniuk
Australasian Marketing Journal 20 (2), 171-177, 2012
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
L Simmonds, S Bellman, R Kennedy, M Nenycz-Thiel, S Bogomolova
Journal of Business Research 111, 241-248, 2020
Brand image and brand loyalty: do they show the same deviations from a common underlying pattern?
L Stocchi, C Driesener, M Nenycz‐Thiel
Journal of Consumer Behaviour 14 (5), 317-324, 2015
Investigating the accuracy of self-reports of brand usage behavior
M Nenycz-Thiel, V Beal, G Ludwichowska, J Romaniuk
Journal of Business Research 66 (2), 224-232, 2013
What makes a television commercial sell? using biometrics to identify successful ads: demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
S Bellman, M Nenycz-Thiel, R Kennedy, L Larguinat, B McColl, D Varan
Journal of Advertising Research 57 (1), 53-66, 2017
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
L Simmonds, S Bogomolova, R Kennedy, M Nenycz‐Thiel, S Bellman
Psychology & Marketing 37 (8), 1057-1067, 2020
Modeling brand market share change in emerging markets
J Romaniuk, J Dawes, M Nenycz-Thiel
International Marketing Review 35 (5), 785-805, 2018
Measuring the strength of color brand-name links: The comparative efficacy of measurement approaches
J Romaniuk, M Nenycz-Thiel
Journal of Advertising Research 54 (3), 313-319, 2014
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