| The role of brand logos in firm performance CW Park, AB Eisingerich, G Pol, JW Park Journal of business research 66 (2), 180-187, 2013 | 449 | 2013 |
| Insights into the experience of brand betrayal: From what people say and what the brain reveals M Reimann, DJ MacInnis, VS Folkes, A Uhalde, G Pol Journal of the Association for Consumer Research 3 (2), 240-254, 2018 | 102 | 2018 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 75 | 2012 |
| The Power of a Good Logo CW Park, AB Eisingerich, G Pol MIT Sloan Management Review 55 (2), 10-12, 2014 | 25 | 2014 |
| MIT Sloan Management Review CW Park, A Eisingerich, G Pol | 21 | 2013 |
| Cuteness, nurturance, and implications for visual product design HM Jia, CW Park, G Pol The psychology of design, 168-179, 2015 | 17 | 2015 |
| The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort F Wu, M Reimann, G Pol, CW Park Journal of the Academy of Marketing Science 51 (6), 1245-1265, 2023 | 9 | 2023 |
| Consumer mind-sets and attitudes towards online marketing messages M Saaksjarvi, G Pol International Journal of Internet Marketing and Advertising 4 (1), 26-36, 2007 | 6 | 2007 |
| The motivational power of beauty: How aesthetically appealing products drive purchase effort in consumers GD Pol University of Southern California, 2013 | 4 | 2013 |
| Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages MC Sääksjärvi, G Pol Unknown host publication, 2006 | 4 | 2006 |
| How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis M Eisend, G Pol, D Niewiadomska, J Riley, R Wedgeworth Journal of Consumer Research 51 (1), 180-190, 2024 | 2 | 2024 |
| Consumer Interpretations of Product Coolness Across Three Cultures G Pol, E Yin, G Tellis ACR North American Advances 48, 1048-1051, 2020 | 2 | 2020 |
| I’ll keep the cuddly one: Effects of cuteness versus elegance on product retention HM Jia, G Pol, CW Park ACR North American Advances, 2013 | 2 | 2013 |
| When it’s what’s outside that matters: Recent findings on product and packaging design D Billeter, M Zhu, JJ Inman, J Sevilla, BE Kahn, G Pol, CW Park, ... Advances in Consumer Research 40, 2012 | 1 | 2012 |
| The Motivating Force of Visual Attractiveness in Product Design G Pol, CW Park, M Reimann Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
| Humor Versus Aesthetics in Product Design: Their Impact on Ownership Pride G Pol, CW Park, M Reimann ACR North American Advances, 2012 | | 2012 |
| The AIR Construct: the Processing Mechanism Underlying Aesthetics-Induced Consumer Behaviors G Pol, CW Park ACR North American Advances, 2011 | | 2011 |
| Blinding Beauty: How Unexpected Product Attractiveness Can Overpower Negative Information H Kim, A Eisingerich, G Pol ACR North American Advances, 2011 | | 2011 |
| Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives M Reimann BUILDING CONNECTIONS 39 (1), 686, 2011 | | 2011 |
| Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives J Ackerman, A Labroo, AY Lee, S Lee, AJ Malter, J Nielsen, JA Rosa, ... ACR North American Advances, 2011 | | 2011 |
