Michael Ewing
Michael Ewing
Professor of Marketing, Deakin University
Verified email at
Cited by
Cited by
Captivating company: dimensions of attractiveness in employer branding
P Berthon, M Ewing, LL Hah
International journal of advertising 24 (2), 151-172, 2005
Employment branding in the knowledge economy
MT Ewing, LF Pitt, NM De Bussy, P Berthon
International Journal of advertising 21 (1), 3-22, 2002
The effects of the social structure of digital networks on viral marketing performance
M Bampo, MT Ewing, DR Mather, D Stewart, M Wallace
Information systems research 19 (3), 273-290, 2008
How corporate reputation, quality, and value influence online loyalty
A Caruana, MT Ewing
Journal of Business Research 63 (9-10), 1103-1110, 2010
Brand management in small to medium‐sized enterprises
P Berthon, MT Ewing, J Napoli
Journal of small business management 46 (1), 27-45, 2008
Developing and validating a multidimensional nonprofit brand orientation scale
MT Ewing, J Napoli
Journal of Business Research 58 (6), 841-853, 2005
Potential research space in MIS: A framework for envisioning and evaluating research replication, extension, and generation
P Berthon, L Pitt, M Ewing, CL Carr
Information Systems Research 13 (4), 416-427, 2002
Assessment of the three-column format SERVQUAL: An experimental approach
A Caruana, MT Ewing, B Ramaseshan
Journal of business research 49 (1), 57-65, 2000
Do universities that are more market orientated perform better?
A Caruana, B Ramaseshan, MT Ewing
International journal of public sector management, 1998
An internal marketing approach to public sector management: the marketing and human resources interface
MT Ewing, A Caruana
International Journal of Public Sector Management, 1999
Aesthetic theory and logo design: examining consumer response to proportion across cultures
N Pittard, M Ewing, C Jevons
International Marketing Review, 2007
The effect of product placement in computer games on brand attitude and recall
T Mackay, M Ewing, F Newton, L Windisch
International Journal of Advertising 28 (3), 423-438, 2009
Effects of some environmental challenges and centralization on the entrepreneurial orientation and performance of public sector entities
A Caruana, MT Ewing, Ramaseshan
Service Industries Journal 22 (2), 43-58, 2002
The impact of the Internet on the distribution value chain: The case of the South African tourism industry
C Wynne, P Berthon, L Pitt, M Ewing, J Napoli
International Marketing Review 18 (4), 420-431, 2001
Developing a scale to measure the enjoyment of web experiences
A Lin, S Gregor, M Ewing
Journal of Interactive Marketing 22 (4), 40-57, 2008
Integrated marketing communications measurement and evaluation
MT Ewing
The Evolution of Integrated Marketing Communications, 37-52, 2013
Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation
OBJ Carter, LJ Patterson, RJ Donovan, MT Ewing, CM Roberts
Social science & medicine 72 (6), 962-968, 2011
The effect of anomie on academic dishonesty among university students
A Caruana, B Ramaseshan, MT Ewing
International Journal of Educational Management, 2000
Corollaries of the collective: the influence of organizational culture and memory development on perceived decision-making context
P Berthon, LF Pitt, MT Ewing
Journal of the Academy of Marketing Science 29 (2), 135-150, 2001
Brand rivalry and community conflict
MT Ewing, PE Wagstaff, IH Powell
Journal of Business Research 66 (1), 4-12, 2013
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