| Complacency, panic, and the value of gentle rule enforcement in addressing pandemics I Erev, O Plonsky, Y Roth Nature Human Behaviour 4 (11), 1095-1097, 2020 | 37 | 2020 |
| Click or Skip: The Role of Experience in Easy-Click Checking Decisions Y Roth, M Wänke, I Erev Journal of Consumer Research 43 (4), 583–597, 2016 | 20 | 2016 |
| Underweighting of rare events in social interactions and its implications to the design of voluntary health applications O Plonsky, Y Roth, I Erev Judgment and Decision Making 16 (2), 267-289, 2021 | 12 | 2021 |
| Promoting healthy eating behaviors by incentivizing exploration of healthy alternatives Y Shavit, Y Roth, K Teodorescu Frontiers in Nutrition 8, 658793, 2021 | 10 | 2021 |
| On the value of alert systems and gentle rule enforcement in addressing pandemics Y Roth, O Plonsky, E Shalev, I Erev Frontiers in Psychology 11, 577743, 2020 | 10 | 2020 |
| How Culture Moderates the Effects of Justice in Service Recovery E Chebat, Y Roth, JC Chebat Review of Marketing Science, 2020 | 9 | 2020 |
| Do Brands Serve as Reliable Signals of Nutritional Quality? The Case of Breakfast Cereals Y Roth Journal of Food Products Marketing 23 (1), 1-23, 2016 | 9 | 2016 |
| Contradictory deviations from maximization: Environment-specific biases, or reflections of basic properties of human learning? I Erev, E Ert, O Plonsky, Y Roth Psychological Review 130 (3), 640-676, 2023 | 7* | 2023 |
| The impact of rewarding medium effort and the role of sample size I Erev, G Gilboa Freedman, Y Roth Journal of Behavioral Decision Making 32 (5), 507-520, 2019 | 7 | 2019 |
| Insights into the accuracy of social scientists’ forecasts of societal change Nature Human Behaviour 7 (4), 484-501, 2023 | 6* | 2023 |
| Decisions from valuations of unknown payoff distributions. I Erev, Y Roth, D Sonsino Decision 9 (2), 172-193, 2022 | 6 | 2022 |
| Complacency, panic, and the value of gentle rule enforcement in addressing pandemics. Nature Human Behaviour, 4 (11), 1095–1097 I Erev, O Plonsky, Y Roth | 5 | 2020 |
| Promoting healthy behavior through repeated deposit contracts: An intervention study I Erev, M Hiller, S Klößner, G Lifshitz, V Mertins, Y Roth Journal of Economic Psychology 92, 102548, 2022 | 4 | 2022 |
| Reaching for Returns in Retail Structured Investment D Sonsino, Y Lahav, Y Roth Management Science 68 (1), 466-486, 2022 | 3 | 2022 |
| The decision to check in multialternative choices and limited sensitivity to default Y Roth Journal of Behavioral Decision Making 33 (5), 643-656, 2020 | 3 | 2020 |
| Competition and moral behavior: A meta-analysis of forty-five crowd-sourced experimental designs C Huber, A Dreber, J Huber, M Johannesson, M Kirchler, U Weitzel, ... Proceedings of the National Academy of Sciences 120 (23), e2215572120, 2023 | 2 | 2023 |
| A sensory approach to brand confusion JC Chebat, O Erradey, C Gélinas-Chebat, Y Roth Journal of Brand Strategy 5 (1), 101-115, 2015 | 2 | 2015 |
| The common origin of both oversimplified and overly complex decision rules T Bonder, I Erev, EA Ludvig, Y Roth Journal of Behavioral Decision Making, e2321, 2023 | 1 | 2023 |
| 10. On attention to information: The checking paradox Y Roth, O Yakobi Handbook of Experimental Finance, 105, 2022 | 1 | 2022 |
| 31. Stated risk preference predicts risk appetite in structured investment D Sonsino, Y Lahav, Y Roth Handbook of experimental finance, 414, 2022 | 1 | 2022 |
Ido ErevProfessor of Behavioral Science, TechnionVerified email at tx.technion.ac.il
