| Improvised Marketing Interventions in Social Media A Borah, S Banerjee, YT Lin, A Jain, A Eisingerich Journal of Marketing 84 (2), 69-91, 2020 | 157 | 2020 |
| Avatar design of virtual salespeople: Mitigation of recommendation conflicts YT Lin, HS Doong, AB Eisingerich Journal of service research 24 (1), 141-159, 2021 | 108 | 2021 |
| Effective behavioral changes through a digital mHealth app: Exploring the impact of hedonic well-being, psychological empowerment and inspiration Y Lin, C Tudor-Sfetea, S Siddiqui, Y Sherwani, M Ahmed, AB Eisingerich JMIR mHealth and uHealth 6 (6), e10024, 2018 | 78 | 2018 |
| Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior T Foscht, Y Lin, AB Eisingerich European Journal of Marketing 52 (3/4), 476-498, 2018 | 74 | 2018 |
| Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong YT Lin, DJ MacInnis, AB Eisingerich Journal of Marketing 84 (5), 60-78, 2020 | 63 | 2020 |
| Evaluation of two mobile health apps in the context of smoking cessation: qualitative study of cognitive behavioral therapy (CBT) versus non-CBT-based digital solutions C Tudor-Sfetea, R Rabee, M Najim, N Amin, M Chadha, M Jain, K Karia, ... JMIR mHealth and uHealth 6 (4), e9405, 2018 | 47 | 2018 |
| Expectation-based coopetition approach to service experience design YH Hsieh, YT Lin, ST Yuan Simulation Modelling Practice and Theory 34, 64-85, 2013 | 17 | 2013 |
| Is talking about the future a curse or a blessing? The effects of future-focused message framing on fundraising performance YT Lin, W Wang, HS Doong IEEE Transactions on Engineering Management 68 (4), 970-981, 2019 | 14 | 2019 |
| Feasibility and preliminary outcomes of a mobile intervention combining cognitive behavioral therapy, virtual coaching, and nicotine replacement therapy for nicotine vaping … J Webb, YT Lin, A Ang, D Michero, A Majeed, A Eisingerich, S Glasner Telemedicine Reports 4 (1), 48-52, 2023 | 7 | 2023 |
| A time for heroes? Conceptualization, development and validation of the brand hero scale YT Lin, T Foscht, AB Eisingerich European Journal of Marketing 57 (13), 1-26, 2023 | 5 | 2023 |
| Tyrant leaders as e-government service promoters: The role of transparency and tyranny in the implementation of e-government service Y Lin, A Eisingerich, H Doong Electronic Government and the Information Systems Perspective: 6th …, 2017 | 4 | 2017 |
| The effects of co-creation on citizens’ intentions to accept virtual civil servants Y Lin, HS Doong Electronic Government and the Information Systems Perspective: 7th …, 2018 | 2 | 2018 |
| The effects of hope and anxiety in driving consumer intentions to adopt new product solutions YT Lin Imperial College London, 2018 | | 2018 |
| Snap! AB Eisingerich, Y Lin, G Berry Imperial College Business School, 2017 | | 2017 |
| Veuve Clicquot: entrepreneurial thinking and brand value creation C Grew, Y Lin, AB Eisingerich | | 2016 |
| Accept the Product You Are Anxious About: How Much of a Role Does Hope Play and When? YT Lin, A Eisingerich ACR Asia-Pacific Advances, 2015 | | 2015 |
Andreas B. EisingerichProfessor of Marketing, Imperial College Business School, Imperial College LondonVerified email at imperial.ac.uk
