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Dr. Munyaradzi W. Nyadzayo
Dr. Munyaradzi W. Nyadzayo
Other namesMunyaradzi Nyadzayo
University of Wollongong in Dubai (UOWD)
Verified email at uowdubai.ac.ae - Homepage
Title
Cited by
Cited by
Year
The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image
MW Nyadzayo, S Khajehzadeh
Journal of retailing and consumer services 30, 262-270, 2016
6862016
Antecedents of consumer brand engagement and brand loyalty
C Leckie, MW Nyadzayo, LW Johnson
Journal of Marketing Management 32 (5-6), 558-578, 2016
6252016
Brand relationships and brand equity in franchising
MW Nyadzayo, MJ Matanda, MT Ewing
Industrial Marketing Management 40 (7), 1103-1115, 2011
1632011
Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness
C Leckie, MW Nyadzayo, LW Johnson
Journal of Services Marketing 32 (1), 70-82, 2018
1472018
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
MW Nyadzayo, MJ Matanda, MT Ewing
Journal of Business Research 68 (9), 1886-1894, 2015
1342015
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
MW Nyadzayo, MJ Matanda, MT Ewing
Industrial Marketing Management 52, 163-174, 2016
1172016
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
R Casidy, M Nyadzayo
Industrial Marketing Management 78, 27-42, 2019
1082019
B2B purchase engagement: Examining the key drivers and outcomes in professional services
MW Nyadzayo, R Casidy, P Thaichon
Industrial Marketing Management 85, 197-208, 2020
792020
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective
MW Nyadzayo, MJ Matanda, R Rajaguru
Journal of Business Research 86, 435-445, 2018
792018
Drivers and outcomes of brand engagement in self-concept for luxury fashion brands
MW Nyadzayo, LW Johnson, M Rossi
Journal of Fashion Marketing and Management: An International Journal 24 (4 …, 2020
722020
Service innovation and adoption in industrial markets: An SME perspective
R Casidy, M Nyadzayo, M Mohan
Industrial Marketing Management 89, 157-170, 2020
722020
CSR, relationship quality, loyalty and psychological connection in sports
MW Nyadzayo, C Leckie, H McDonald
Marketing Intelligence & Planning 34 (6), 883-898, 2016
702016
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
R Casidy, MW Nyadzayo, M Mohan, B Brown
Industrial Marketing Management 72, 26-36, 2018
582018
Reducing employee turnover intention: A customer relationship management perspective
OA Aliyu, MW Nyadzayo
Journal of Strategic Marketing 26 (3), 241-257, 2018
582018
The impact of relational drivers on customer brand engagement and brand outcomes
MW Nyadzayo, C Leckie, LW Johnson
Journal of Brand Management, 1-18, 2020
542020
Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness
J Fletcher-Brown, V Pereira, MW Nyadzayo
Journal of business research 86, 416-434, 2018
392018
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
F Lasrado, P Thaichon, MW Nyadzayo
Journal of Business & Industrial Marketing 38 (5), 1055-1086, 2023
282023
Customer identification: the missing link between relationship quality and supplier performance
M Mohan, MW Nyadzayo, R Casidy
Industrial Marketing Management 97, 220-232, 2021
272021
Differential roles of push and pull factors on escape for travel: Personal and social identity perspectives
N Michael, MW Nyadzayo, I Michael, S Balasubramanian
International Journal of Tourism Research, 2020
232020
The mediating role of customer relationship management on customer retention at selected motor vehicle dealership in the Buffalo City Municipality
M Nyadzayo
MCom dissertation, University of Fort Hare, South Africa, 2010
222010
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