Dr Violetta Wilk (PhD) FAMI CPM
Dr Violetta Wilk (PhD) FAMI CPM
Lecturer in Digital Marketing, Edith Cowan University
Verified email at - Homepage
Cited by
Cited by
Tackling social media data analysis: comparing and contrasting QSR NVivo and Leximancer
V Wilk, GN Soutar, P Harrigan
Qualitative Market Research: An International Journal 22 (2), 94-113, 2019
A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews
S Meek, V Wilk, C Lambert
Journal of business research 125, 354-367, 2021
Navigating online brand advocacy (OBA): an exploratory analysis
V Wilk, P Harrigan, GN Soutar
Journal of Marketing Theory and Practice 26 (1-2), 99-116, 2018
Online brand advocacy (OBA): The development of a multiple item scale
V Wilk, GN Soutar, P Harrigan
Journal of Product and Brand Management, 2019
Online Brand Advocacy and Brand Loyalty: A reciprocal relationship?
V Wilk, G Soutar, P Harrigan
Asia Pacific Journal of Marketing and Logistics, 2021
Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis
A Morgan, V Wilk
Public Relations Review 47 (4), 1-14, 2021
The state of #digitalentrepreneurship: a big data Leximancer analysis of social media activity
V Wilk, H Cripps, A Capatina, A Micu, AE Micu
International Entrepreneurship and Management Journal 1 (1), 1-18, 2021
Sport event and destination co-branding: Analysis of social media sentiment in an international, professional sport event crisis
A Morgan, V Wilk, R Sibson, G Willson
Tourism Management Perspectives 39 (Online), Online, 2021
Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications
G Willson, V Wilk, R Sibson, A Morgan
Journal of Tourism Futures, 2021
Exploring online destination brand advocacy
V Wilk, S Sadeque, GN Soutar
Tourism Recreation Research, 1-19, 2021
Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality
V Wilk, S Mat Roni, F Jie
Asia Pacific Journal of Marketing and Logistics 3 (Ahead of print), Ahead of …, 2022
Sport organizations and reconciliation in Australia
A Morgan, V Wilk
Sport in Society 25 (11), 2339-2364, 2022
How a humble Perth boathouse became Australia’s most unlikely tourist attraction
V Wilk
The Conversation, 2019
Unravelling online brand discussions: Comparison and contrast of two online communities.
V Wilk, GN Soutar, P Harrigan
The proceedings of 3rd Business Doctoral and Emerging Scholars Conference, 37, 2018
Marketing Suburban Tourism Destinations on Social Media: The Case of the City of Joondalup, Western Australia
O Vorobjovas-Pinta, V Wilk
Case Based Research in Tourism, Travel, Hospitality and Events, 219-236, 2022
Online brand advocacy (OBA): an exploratory study into its constituents, brandrelated drivers and pro-brand consequences
V Wilk
PhD Thesis, The University of Western Australia, Perth, Western Australia, 2018
Showcasing Leximancer in tourism and hospitality research: a review of Leximancer-based research published in tourism and hospitality journals during 2014–2020
E Goh, V Wilk
Tourism Recreation Research, 1-14, 2022
Online brand detraction in an online opinion platform
V Wilk, C Lambert, S Meek
International Journal of Hospitality Management 107, 103345, 2022
An Exploratory Content and Sentiment Analysis of The Guardian Metaverse Articles Using Leximancer and Natural Language Processing
MS Tunca, B Sezen, V Wilk
Why online groups are parents’ best friends in getting ready for the school year
V Wilk
The Conversation, 2022
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