| Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance AS Cui, F Wu Journal of the academy of marketing science 44, 516-538, 2016 | 685 | 2016 |
| Decomposing product innovativeness and its effects on new product success RJ Calantone, K Chan, AS Cui Journal of Product Innovation Management 23 (5), 408-421, 2006 | 677 | 2006 |
| Alliance Portfolio Resource Diversity and Firm Innovation A Cui, G O'Connor Journal of Marketing 76 (4), 24-43, 2012 | 363 | 2012 |
| The influence of competitive intensity and market dynamism on knowledge management capabilities of multinational corporation subsidiaries AS Cui, DA Griffith, ST Cavusgil Journal of International Marketing 13 (3), 32-53, 2005 | 357 | 2005 |
| The influence of market and cultural environmental factors on technology transfer between foreign MNCs and local subsidiaries: A Croatian illustration AS Cui, DA Griffith, ST Cavusgil, M Dabic Journal of World Business 41 (2), 100-111, 2006 | 257 | 2006 |
| The impact of customer involvement on new product development: Contingent and substitutive effects AS Cui, F Wu journal of product innovation management 34 (1), 60-80, 2017 | 256 | 2017 |
| Strategic change and termination of interfirm partnerships AS Cui, RJ Calantone, DA Griffith Strategic Management Journal 32 (4), 402-423, 2011 | 182 | 2011 |
| Balancing market exploration and market exploitation in product innovation: A contingency perspective H Zhang, F Wu, AS Cui International Journal of Research in Marketing 32 (3), 297-308, 2015 | 128 | 2015 |
| Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity AS Cui Journal of Marketing 77 (3), 15-32, 2013 | 101 | 2013 |
| Co-production of prolonged, complex, and negative services: An examination of medication adherence in chronically ill individuals J Spanjol, AS Cui, C Nakata, LK Sharp, SY Crawford, Y Xiao, ... Journal of Service Research 18 (3), 284-302, 2015 | 95 | 2015 |
| An assessment of the use of structural equation modeling in international business research G Tomas M. Hult, DJ Ketchen, A Shaojie Cui, AM Prud’homme, ... Research methodology in strategy and management, 385-415, 2006 | 76 | 2006 |
| Market uncertainty and dynamic new product launch strategies: A system dynamics model AS Cui, M Zhao, T Ravichandran IEEE Transactions on Engineering Management 58 (3), 530-550, 2011 | 63 | 2011 |
| Termination of related and unrelated joint ventures: A contingency approach AS Cui, MV Kumar Journal of Business Research 65 (8), 1202-1208, 2012 | 56 | 2012 |
| Chronic illness medication compliance: a liminal and contextual consumer journey C Nakata, E Izberk-Bilgin, L Sharp, J Spanjol, AS Cui, SY Crawford, ... Journal of the Academy of Marketing Science 47, 192-215, 2019 | 51 | 2019 |
| Customer involvement in innovation: A review of literature and future research directions AS Cui, F Wu Innovation and Strategy 15, 63-98, 2018 | 36 | 2018 |
| The role of market and technical information generation in new product development AS Cui, Y Xiao Journal of Product Innovation Management 36 (3), 305-330, 2019 | 33 | 2019 |
| The learning zone in new product development AS Cui, K Chan, R Calantone IEEE transactions on engineering management 61 (4), 690-701, 2014 | 21 | 2014 |
| Narrative arcs and shaping influences in long-term medication adherence C Nakata, LK Sharp, J Spanjol, AS Cui, E Izberk-Bilgin, SY Crawford, ... Social Science & Medicine 285, 114264, 2021 | 8 | 2021 |
| Advancing multilevel alliance research: Rejoinder to commentary on Cui and Kumar (2012) and Future Directions AS Cui, MV Kumar Journal of Business Research 66 (5), 662-664, 2013 | 4 | 2013 |
| Customer innovation and marketing strategy: a review of literature and future research directions AS Cui, F Wu Innovation and Strategy 15, 63-98, 2018 | 3 | 2018 |
Roger J CalantoneMichigan State UniversityVerified email at broad.msu.edu
