| Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal Journal of consumer research 43 (4), 567-582, 2016 | 818 | 2016 |
| How to capture consumer experiences: A context-specific approach to measuring engagement: Predicting consumer behavior across qualitatively different experiences BJ Calder, MS Isaac, EC Malthouse Journal of Advertising Research 56 (1), 39-52, 2016 | 257 | 2016 |
| Beyond skepticism: Can accessing persuasion knowledge bolster credibility? MS Isaac, K Grayson Journal of Consumer Research 43 (6), 895-912, 2017 | 184 | 2017 |
| The top-ten effect: Consumers' subjective categorization of ranked lists MS Isaac, RM Schindler Journal of Consumer Research 40 (6), 1181-1202, 2014 | 107 | 2014 |
| Finding a home for products we love: How buyer usage intent affects the pricing of used goods AR Brough, MS Isaac Journal of Marketing 76 (4), 78-91, 2012 | 106 | 2012 |
| Taking the customer’s point-of-view: Engagement or satisfaction BJ Calder, MS Isaac, EC Malthouse Marketing Science Institute Working Paper Series, 13-102, 2013 | 79 | 2013 |
| Construal matching in online search: Applying text analysis to illuminate the consumer decision journey A Humphreys, MS Isaac, RJH Wang Journal of Marketing Research 58 (6), 1101-1119, 2021 | 68 | 2021 |
| Retailer categorization: how store-format price image influences expected prices and consumer choices A Koschmann, MS Isaac Journal of Retailing 94 (4), 364-379, 2018 | 42 | 2018 |
| Is top 10 better than top 9? The role of expectations in consumer response to imprecise rank claims MS Isaac, AR Brough, K Grayson Journal of Marketing Research 53 (3), 338-353, 2016 | 26 | 2016 |
| Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access MS Isaac, K Grayson Psychology & Marketing, 2020 | 25 | 2020 |
| Judging a part by the size of its whole: The category size bias in probability judgments MS Isaac, AR Brough Journal of Consumer Research 41 (2), 310-325, 2014 | 25 | 2014 |
| The sleeper framing effect: The influence of frame valence on immediate and retrospective judgments MS Isaac, M Poor Journal of Consumer Psychology 26 (1), 53-65, 2016 | 22 | 2016 |
| The Round‐Number Advantage in Consumer Debt Payoff MS Isaac, Y Wang, RM Schindler Journal of Consumer Psychology, 2020 | 21 | 2020 |
| Format neglect: How the use of numerical versus percentage rank claims influences consumer judgments J Sevilla, MS Isaac, R Bagchi Journal of Marketing 82 (6), 150-164, 2018 | 21 | 2018 |
| Implementing the Challenger Sales Model at Cars. com: a case study MS Isaac, AT Abraham, EY Richards Journal of Business & Industrial Marketing 34 (2), 291-302, 2019 | 13 | 2019 |
| Are green men from Venus? C OBERMILLER, MS ISAAC Journal of Management for Global Sustainability 6 (1), 5, 2018 | 12 | 2018 |
| Trust Does Beget Trustworthiness and Also Begets Trust in Others MA Cohen, MS Isaac Social Psychology Quarterly 84 (2), 189-201, 2021 | 11 | 2021 |
| How emotional attachment influences lender participation in consumer-to-consumer rental platforms ARH Graul, AR Brough, MS Isaac Journal of Business Research 139, 1211-1217, 2022 | 9 | 2022 |
| Brand extension failure and parent brand penalty: The role of implicit theories SP Jain, P Mathur, MS Isaac, H Mao, D Maheswaran Journal of Consumer Psychology 34 (1), 49-65, 2024 | 6 | 2024 |
| “If you loved our product”: Do conditional review requests harm retailer loyalty? NT Koukova, RJH Wang, MS Isaac Journal of Retailing 99 (1), 85-101, 2023 | 3 | 2023 |
