Professor Sharyn Rundle-Thiele
Professor Sharyn Rundle-Thiele
Founding Director, Social Marketing@Griffith, Griffith University
Verified email at - Homepage
Cited by
Cited by
Customer satisfaction should not be the only goal
R Bennett, S Rundle‐Thiele
Journal of services marketing, 2004
A comparison of attitudinal loyalty measurement approaches
R Bennett, S Rundle-Thiele
Journal of brand management 9 (3), 193-209, 2002
Marketing capabilities: Antecedents and implications for B2B SME performance
B Merrilees, S Rundle-Thiele, A Lye
Industrial Marketing Management 40 (3), 368-375, 2011
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
S Rundle‐Thiele, R Bennett
Journal of Product & Brand Management, 2001
Assessing the performance of brand loyalty measures
S Rundle‐Thiele, MM Mackay
Journal of Services Marketing 15 (7), 529-546, 2001
Corporate social responsibility and bank customer satisfaction: a research agenda
LM McDonald, S Rundle‐Thiele
International Journal of Bank Marketing, 2008
Exploring loyal qualities: assessing survey‐based loyalty measures
S Rundle‐Thiele
Journal of Services Marketing, 2005
Eating for the better: A social marketing review (2000–2012)
JE Carins, SR Rundle-Thiele
Public health nutrition 17 (7), 1628-1639, 2014
Segmentation: A tourism stakeholder view
A Tkaczynski, SR Rundle-Thiele, N Beaumont
Tourism management 30 (2), 169-175, 2009
The brand loyalty life cycle: Implications for marketers
R Bennett, S Rundel-Thiele
Journal of Brand Management 12 (4), 250-263, 2005
Elaborating customer loyalty: exploring loyalty to wine retailers
S Rundle-Thiele
Journal of Retailing and Consumer Services 12 (5), 333-344, 2005
Event segmentation: A review and research agenda
A Tkaczynski, SR Rundle-Thiele
Tourism management 32 (2), 426-434, 2011
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese …
YT Huang, S Rundle-Thiele
Tourism Management 42, 196-206, 2014
Minimizing alcohol harm: A systematic social marketing review (2000–2014)
K Kubacki, S Rundle-Thiele, B Pang, N Buyucek
Journal of Business Research 68 (10), 2214-2222, 2015
Destination segmentation: A recommended two-step approach
A Tkaczynski, S Rundle-Thiele, N Beaumont
Journal of Travel Research 49 (2), 139-152, 2010
Co-design: from expert-to user-driven ideas in public service design
J Trischler, T Dietrich, S Rundle-Thiele
Public Management Review 21 (11), 1595-1619, 2019
Co-designing services with vulnerable consumers
T Dietrich, J Trischler, L Schuster, S Rundle-Thiele
Journal of Service Theory and Practice, 2017
Using two-step cluster analysis to identify homogeneous physical activity groups
S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson
Marketing Intelligence & Planning, 2015
Social marketing theory development goals: an agenda to drive change
S Rundle-Thiele, P David, T Willmott, B Pang, L Eagle, R Hay
Journal of Marketing Management 35 (1-2), 160-181, 2019
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand
SR Rundle-Thiele, W Wymer
Journal of Marketing Education 32 (1), 5-12, 2010
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