bernard cova

Cited by

	All	Since 2020
Citations	27622	8026
h-index	69	40
i10-index	204	107

1900

950

475

1425

19992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024202579 58 80 143 186 181 353 390 529 719 812 1014 1065 1185 1554 1669 1611 1859 1759 1826 1701 1809 1614 1677 1449 1314 158

Public access

View all

1 article

4 articles

available

not available

Based on funding mandates

Co-authors

Antonella CaruBocconi UniversityVerified email at unibocconi.it
Daniele DalliUniversity of PisaVerified email at unipi.it
Veronique Cova; Véronique Aubertprofesseur Consumer Research, Aix-Marseille UniversitéVerified email at iae-aix.com
Avi ShankarUniversity of BristolVerified email at bristol.ac.uk
Robert SpencerKEDGEVerified email at kedgebs.com
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
Per SkålénProfessor of Business Administration, Karlstad UniversityVerified email at kau.se
Julien CaylaAssociate Professor of Marketing, Nanyang Business SchoolVerified email at ntu.edu.sg
Gregorio FuschilloAssociate Professor of Marketing Kedge Business SchoolVerified email at kedgebs.com
Simone GuerciniUniversity of FlorenceVerified email at unifi.it
Pervez N. GhauriProfessor of International Business,Birmingham Business School, University of Birmingham, UKVerified email at bham.ac.uk
Dominique Roux BauhainUniversité de Reims Champagne-ArdenneVerified email at univ-reims.fr
marc filserProfesseur émérite, Université de BourgogneVerified email at u-bourgogne.fr
Marcel SaucetResearcher Associate and Professor, University of San DiegoVerified email at sandiego.edu
Michael SW LeeThe University of Auckland Business SchoolVerified email at auckland.ac.nz
Simona D'AntoneAssociate Professor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
Lionel MalteseMaître de Conférences Aix Marseille Université, CERGAM, Professeur associé Kedge Business School,Verified email at univ-amu.fr
Pauline MaclaranProfessor of Marketing & Consumer ResearchVerified email at rhul.ac.uk
Gaglio GéraldCôte d Azur UniversityVerified email at univ-cotedazur.fr
Frederic PREVOTKEDGE Business SchoolVerified email at kedgebs.com

bernard cova

Professor of Marketing, Kedge Business School

Verified email at kedgebs.com

Consumer Culture Theory


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003	1956	2003
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing 36 (5/6), 595-620, 2002	1860	2002
Community and consumption: Towards a definition of the “linking value” of product or services B Cova European journal of marketing 31 (3/4), 297-316, 1997	1828	1997
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” B Cova, S Pace European journal of marketing 40 (9/10), 1087-1105, 2006	1439	2006
Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009	1261	2009
Consuming experiences: An introduction A Carù, B Cova Consuming experience, 3-16, 2013	858	2013
Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007	820	2007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008	732	2008
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing theory 11 (3), 231-241, 2011	620	2011
Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of business research 44 (1), 37-45, 1999	510	1999
Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion 162 (3), 99-113, 2006	439	2006
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001	430	2001
How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006	421	2006
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010	412	2010
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001	406	2001
Selling pain to the saturated self R Scott, J Cayla, B Cova Journal of Consumer Research 44 (1), 22-43, 2017	358	2017
The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996	346	1996
Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003	344	2003
Project marketing: Beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002	320	2002
Co-creating the collective service experience A Carù, B Cova Journal of service Management 26 (2), 276-294, 2015	313	2015

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow

Cited by

Co-authors