| Does touch affect taste? The perceptual transfer of product container haptic cues A Krishna, M Morrin Journal of Consumer Research 34 (6), 807-818, 2008 | 609 | 2008 |
| Does it make sense to use scents to enhance brand memory? M Morrin, S Ratneshwar Journal of marketing Research 40 (1), 10-25, 2003 | 508 | 2003 |
| The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands M Morrin, S Ratneshwar Journal of Business Research 49 (2), 157-165, 2000 | 489 | 2000 |
| Outraged consumers: Getting even at the expense of getting a good deal NN Bechwati, M Morrin Journal of Consumer Psychology 13 (4), 440-453, 2003 | 472 | 2003 |
| The impact of brand extensions on parent brand memory structures and retrieval processes M Morrin Journal of marketing research 36 (4), 517-525, 1999 | 438 | 1999 |
| A short form of the Maximization Scale: Factor structure, reliability and validity studies GY Nenkov, M Morrin, A Ward, B Schwartz, J Hulland Judgment and Decision making 3 (5), 371-388, 2008 | 381 | 2008 |
| Product scent and memory A Krishna, MO Lwin, M Morrin Journal of consumer research 37 (1), 57-67, 2010 | 355 | 2010 |
| Colors and cultures: exploring the effects of mall décor on consumer perceptions JC Chebat, M Morrin Journal of business Research 60 (3), 189-196, 2007 | 345 | 2007 |
| The cool scent of power: effects of ambient scent on consumer preferences and choice behavior AV Madzharov, LG Block, M Morrin Journal of Marketing 79 (1), 83-96, 2015 | 300 | 2015 |
| Person-place congruency: The interactive effects of shopper style and atmospherics on consumer expenditures M Morrin, JC Chebat Journal of Service Research 8 (2), 181-191, 2005 | 300 | 2005 |
| Consumer behavior: A quadrennium J Jacoby, GV Johar, M Morrin Annual review of psychology 49 (1), 319-344, 1998 | 253 | 1998 |
| Smellizing cookies and salivating: A focus on olfactory imagery A Krishna, M Morrin, E Sayin Journal of Consumer Research 41 (1), 18-34, 2014 | 231 | 2014 |
| Trademark dilution: Empirical measures for an elusive concept M Morrin, J Jacoby Journal of Public Policy & Marketing 19 (2), 265-276, 2000 | 171 | 2000 |
| Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory MO Lwin, M Morrin, A Krishna Journal of Consumer Psychology 20 (3), 317-326, 2010 | 165 | 2010 |
| Shipping charges and shipping‐charge skepticism: Implications for direct marketers' pricing formats RM Schindler, M Morrin, NN Bechwati Journal of Interactive marketing 19 (1), 41-53, 2005 | 154 | 2005 |
| Does age attenuate the impact of pleasant ambient scent on consumer response? JC Chebat, M Morrin, DR Chebat Environment and Behavior 41 (2), 258-267, 2009 | 108 | 2009 |
| Scent marketing: An overview M Morrin Sensory Marketing, 75-86, 2011 | 95 | 2011 |
| “Not manufactured or authorized by…”: recent federal cases involving trademark disclaimers J Jacoby, M Morrin Journal of Public Policy & Marketing 17 (1), 97-107, 1998 | 89 | 1998 |
| Consumer psychology J Jacoby, M Morrin International Encyclopedia of the Social & Behavioral Sciences: Second …, 2015 | 80 | 2015 |
| Determinants of trademark dilution M Morrin, J Lee, GM Allenby Journal of Consumer Research 33 (2), 248-257, 2006 | 79 | 2006 |
