| When and how is corporate social responsibility profitable? P Bhardwaj, P Chatterjee, KD Demir, O Turut Journal of Business Research 84, 206-219, 2018 | 213 | 2018 |
| Delegating pricing decisions P Bhardwaj Marketing science 20 (2), 143-169, 2001 | 194 | 2001 |
| When not all conflict is bad: Manufacturing-marketing conflict and strategic incentive design S Balasubramanian, P Bhardwaj Management Science 50 (4), 489-502, 2004 | 154 | 2004 |
| Buyer-initiated vs. seller-initiated information revelation P Bhardwaj, Y Chen, D Godes Management Science 54 (6), 1104-1114, 2008 | 74 | 2008 |
| Customer relationship management in competitive environments: The positive implications of a short-term focus J Villanueva, P Bhardwaj, S Balasubramanian, Y Chen Quantitative Marketing and Economics 5, 99-129, 2007 | 55 | 2007 |
| Aligning marketing and sales in multi-channel marketing: Compensation design for online lead generation and offline sales conversion S Banerjee, P Bhardwaj Journal of Business Research 105, 293-305, 2019 | 53 | 2019 |
| Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry R Bala, P Bhardwaj Management science 56 (1), 148-160, 2010 | 41 | 2010 |
| Pharmaceutical product recalls: Category effects and competitor response R Bala, P Bhardwaj, PK Chintagunta Marketing Science 36 (6), 931-943, 2017 | 40 | 2017 |
| Cooperation in games with forgetfulness R Thomadsen, P Bhardwaj Management Science 57 (2), 363-375, 2011 | 17 | 2011 |
| Managing channel profits: The role of managerial incentives P Bhardwaj, S Balasubramanian Quantitative Marketing and Economics 3, 247-279, 2005 | 17 | 2005 |
| Offering pharmaceutical samples: the role of physician learning and patient payment ability R Bala, P Bhardwaj, Y Chen Marketing Science 32 (3), 522-527, 2013 | 15 | 2013 |
| Managing customer relationships: Should managers really focus on the long term? J Villanueva, P Bhardwaj, Y Chen, S Balasubramanian IESE Business School Working Paper, 2004 | 13 | 2004 |
| Strategic revenue sharing with daily deal sites: A competitive analysis P Bhardwaj, S Sajeesh Decision Sciences 48 (6), 1228-1261, 2017 | 12 | 2017 |
| Optimal checkout strategies for online retailers S Sajeesh, A Singh, P Bhardwaj Journal of Retailing 98 (3), 378-394, 2022 | 5 | 2022 |
| The strategic implications of switching costs under customized pricing Y Chen, P Bhardwaj, S Balasubramanian Customer Needs and Solutions 1, 188-199, 2014 | 4 | 2014 |
| Essays on issues in salesforce management P Bhardwaj | 3 | 2000 |
| Product recalls, category effects and competitor response R Bala, P Bhardwaj, PK Chintagunta Category Effects and Competitor Response (January 10, 2015), 2015 | 2 | 2015 |
| Direct‐to‐Consumer Advertising R Bala, P Bhardwaj Wiley Encyclopedia of Management, 1-1, 2015 | | 2015 |
| PRICE DISCRIMINATION IN A LIFETIME VALUE FRAMEWORK: WHEN IS CUSTOMER LIFETIME VALUE MAXIMIZATION AN OPTIMAL STRATEGY? J Villanueva, P Bhardwaj | | 2007 |
| Bala, R and P. Bhardwaj (2007). A Model of Interaction between Detailing and Direct-To-Consumer Advertising in the Prescription Pharmaceutical Industry. Revision invited … P BHARDWAJ Economics 5, 99-129, 0 | | |
