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Amna Kirmani
Amna Kirmani
Professor of Marketing, University of Maryland
Verified email at rhsmith.umd.edu
Title
Cited by
Cited by
Year
No pain, no gain: A critical review of the literature on signaling unobservable product quality
A Kirmani, AR Rao
Journal of marketing 64 (2), 66-79, 2000
29352000
Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent
MC Campbell, A Kirmani
Journal of consumer research 27 (1), 69-83, 2000
18392000
A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?
W Boulding, A Kirmani
Journal of consumer research 20 (1), 111-123, 1993
16111993
Money talks: Perceived advertising expense and expected product quality
A Kirmani, P Wright
Journal of consumer research 16 (3), 344-353, 1989
9021989
The ownership effect in consumer responses to brand line stretches
A Kirmani, S Sood, S Bridges
Journal of Marketing 63 (1), 88-101, 1999
6811999
The effect of perceived advertising costs on brand perceptions
A Kirmani
Journal of consumer research 17 (2), 160-171, 1990
6761990
Vigilant against manipulation: The effect of regulatory focus on the use of persuasion knowledge
A Kirmani, R Zhu
Journal of Marketing Research 44 (4), 688-701, 2007
6352007
Advertising, perceived quality, and brand image
A Kirmani, V Zeithaml
Brand Equity & Advertising, 143-161, 2013
4822013
Advertising repetition as a signal of quality: If it's advertised so much, something must be wrong
A Kirmani
Journal of advertising 26 (3), 77-86, 1997
4361997
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International journal of advertising 34 (1), 6-16, 2015
4292015
Goal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasion
A Kirmani, MC Campbell
Journal of consumer research 31 (3), 573-582, 2004
4292004
Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilution
R Ferraro, A Kirmani, T Matherly
Journal of Marketing Research 50 (4), 477-488, 2013
3312013
Understanding what's in a brand rating: A model for assessing brand and attribute effects and their relationship to brand equity
WR Dillon, TJ Madden, A Kirmani, S Mukherjee
Journal of Marketing Research 38 (4), 415-429, 2001
3292001
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
2862008
In times of trouble: A framework for understanding consumers’ responses to threats
MC Campbell, JJ Inman, A Kirmani, LL Price
Journal of consumer research 47 (3), 311-326, 2020
2702020
Effects of source congruity on brand attitudes and beliefs: The moderating role of issue‐relevant elaboration
A Kirmani, B Shiv
Journal of Consumer Psychology 7 (1), 25-47, 1998
2461998
Doing well versus doing good: The differential effect of underdog positioning on moral and competent service providers
A Kirmani, RW Hamilton, DV Thompson, S Lantzy
Journal of Marketing 81 (1), 103-117, 2017
2092017
The self and the brand
A Kirmani
Journal of Consumer Psychology 19 (3), 271-275, 2009
1942009
Taking the target’s perspective: The persuasion knowledge model
A Kirmani, MC Campbell
Social psychology of consumer behavior, 297-316, 2009
1242009
Reference points used in quality and value judgements
A Kirmani, H Baumgartner
Marketing Letters 11, 299-310, 2000
1132000
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