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Geraldine Rosa Henderson
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Brand diagnostics: Mapping branding effects using consumer associative networks
GR Henderson, D Iacobucci, BJ Calder
European Journal of Operational Research 111 (2), 306-327, 1998
3711998
Courting customers: Assessing consumer racial profiling and other marketplace discrimination
AMG Harris, GR Henderson, JD Williams
Journal of Public Policy & Marketing 24 (1), 163-171, 2005
2122005
The global hip-hop Diaspora: Understanding the culture
CM Motley, GR Henderson
Journal of Business Research 61 (3), 243-253, 2008
1562008
Using network analysis to understand brands
GR Henderson, D Iacobucci, BJ Calder
Advances in Consumer Research 29 (1), 397-405, 2002
1202002
Networks Analysis and Brand-Switching Behavior: The Ehrenberg Automobile Data
D Iacobucci, G Henderson, A Marcati, JE Chang
Networks in Marketing, Dawn Iacobucci, ed. Thousand Oaks: Sage Publishing, 1996
82*1996
Operationalizing critical race theory in the marketplace
SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ...
Journal of Public Policy & Marketing 40 (2), 126-142, 2021
732021
Toward intercultural competency in multicultural marketplaces
C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ...
Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013
702013
Beyond poverty: Social justice in a global marketplace
L Scott, JD Williams, SM Baker, J Brace-Govan, H Downey, AM Hakstian, ...
Journal of Public Policy & Marketing 30 (1), 39-46, 2011
702011
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ...
Journal of Business Research 66 (8), 1186-1194, 2013
672013
Consumer racial profiling: Bigotry goes to market
JD Williams, GR Henderson, AM Harris
The New Crisis 108 (6), 22-24, 2001
672001
Exploring collective memories associated with African-American advertising memorabilia--The good, the bad, and the ugly
CM Motley, GR Henderson, SM Baker
Journal of Advertising 32 (1), 47-57, 2003
652003
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability
AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ...
Journal of Research for Consumers 19, 1-13, 2011
642011
Discrimination and Injustice in the Marketplace
JD Williams, GR Henderson
Transformative consumer research for personal and collective well-being, 171-189, 2012
502012
From despicable to collectible: The evolution of collective memories for and the value of black advertising memorabilia
SM Baker, CM Motley, GR Henderson
Journal of advertising 33 (3), 37-50, 2004
502004
From exclusion to inclusion: An introduction to the special issue on marketplace diversity and inclusion
GR Henderson, JD Williams
Journal of Public Policy & Marketing 32 (special issue), 1-5, 2013
492013
Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment
TW Bradford, S Grier, GR Henderson
Journal of Interactive Marketing 40, 9-23, 2017
462017
Consumer Equality: Race and the American Marketplace: Race and the American Marketplace
GR Henderson, AM Hakstian, JD Williams
ABC-CLIO, 2016
43*2016
As worlds collide: The role of marketing management in customer-to-customer interactions
AE Ekpo, BK Riley, KD Thomas, Z Yvaire, GR Henderson, II Muñoz
Journal of Business Research 68 (1), 119-126, 2015
392015
Omission and commission as marketplace trauma
AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ...
Journal of Public Policy & Marketing 35 (2), 280-291, 2016
302016
Narratives of technology consumption in the face of marketplace discrimination
AE Ekpo, B DeBerry-Spence, GR Henderson, J Cherian
Marketing Letters 29, 451-463, 2018
292018
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