| From big data to rich theory: Integrating critical discourse analysis with structural topic modeling AM Aranda, K Sele, H Etchanchu, JY Guyt, E Vaara European Management Review 18 (3), 197-214, 2021 | 72 | 2021 |
| “Take Turns or March in Sync?” Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance J Guyt, E Gijsbrechts Journal of Marketing Research 51 (6), 753-772, 2014 | 34 | 2014 |
| Evaluating the Effectiveness of Retailer-Themed Super Saver Events JY Guyt, E Gijsbrechts Journal of Marketing 84 (2), 92-113, 2020 | 18 | 2020 |
| A war on sugar? Effects of reduced sugar content and package size in the soda category KO Keller, JY Guyt Journal of Marketing 87 (5), 698-718, 2023 | 17 | 2023 |
| On consumer choice patterns and the net impact of feature promotions J Guyt, E Gijsbrechts International Journal of Research in Marketing 35 (3), 490-508, 2018 | 16 | 2018 |
| Soda Taxes and Marketing Conduct KO Keller, JY Guyt, R Grewal Journal of Marketing Research 61 (3), 393-410, 2024 | 14 | 2024 |
| Unlocking the Potential of Web Data for Retailing Research JY Guyt, H Datta, J Boegershausen Journal of Retailing 100 (1), 130-147, 2024 | 6* | 2024 |
| Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? J Guyt, A van Lin, K Keller Available at SSRN 4416573, 2023 | 4 | 2023 |
| The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment A Dikareva-Brugman, JY Guyt, U Konuș Journal of Interactive Marketing 59 (1), 19-41, 2024 | 2 | 2024 |
| The Dark Side of Bottle Bills: How Price Increases, Rather than Bottle Deposits, Generate Sales Losses for Retailers K Keller, J Guyt Rather than Bottle Deposits, Generate Sales Losses for Retailers (September …, 2023 | 2 | 2023 |
| Package ‘instaR’ P Barbera, T Dantas, J Guyt, MP Barbera Geraadpleegd op, 2016 | 2 | 2016 |
| Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior A van Lin, K Keller, J Guyt | | 2024 |
| Discursive struggles and contested stigma extensions: explaining the gradual stigmatization of the US tobacco industry AM Aranda, E Vaara, H Etchanchu, JY Guyt Organization Science, 2024 | | 2024 |
| The Effect of Choice Overload on Decision Rule Adoption J Guyt, J Swait Available at SSRN 4487632, 2023 | | 2023 |
| Subset Choice–the Pervasive Role of Goals JY Guyt, F Souza, J Swait International Choice Modelling Conference 2019, 2019 | | 2019 |
| Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis J Guyt, E Gijsbrechts Advances in National Brand and Private Label Marketing: Third International …, 2016 | | 2016 |
| Consumer choice models on the effect of promotions in retailing JY Guyt CentER, Tilburg University, 2015 | | 2015 |
Els GijsbrechtsTilburg UniversityVerified email at uvt.nl
