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Ilona Szőcs
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Culture’s effects on corporate sustainability practices: A multi-domain and multi-level view
C Miska, I Szőcs, M Schiffinger
Journal of World Business 53 (2), 263-279, 2018
2382018
Linking cause assessment, corporate philanthropy, and corporate reputation
I Szőcs, BB Schlegelmilch, T Rusch, HM Shamma
Journal of the Academy of Marketing Science 44, 376-396, 2016
892016
The future of CSR-Selected findings from a Europe-wide Delphi study
R Kudłak, I Szőcs, B Krumay, A Martinuzzi
Journal of Cleaner Production 183, 282-291, 2018
652018
The influence of parents versus peers on Generation Y Internet ethical attitudes
V Mitchell, D Petrovici, BB Schlegelmilch, I Szőcs
Electronic Commerce Research and Applications 14 (2), 95-103, 2015
352015
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer
A Diamantopoulos, I Szőcs, A Florack, Z Kolbl, M Egger
International Marketing Review, 2021
212021
Embedding CSR in corporate strategies
I Szőcs, BB Schlegelmilch
Rethinking business responsibility in a global context: Challenges to …, 2020
202020
Rethinking business responsibility in a global context
BB Schlegelmilch, I Szöcs
Cham: Springer, 2020
132020
The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions
P Gidaković, I Szőcs, A Diamantopoulos, A Florack, M Egger, V Žabkar
British Journal of Management 33 (4), 1924-1949, 2022
122022
Corporate philanthropy and ethicality: Two opposing notions?
BB Schlegelmilch, I Szőcs
Handbook on ethics and marketing, 317-353, 2015
82015
Ethics in the context of cross-cultural management
I Szőcs, C Miska
The SAGE handbook of contemporary cross-cultural management, 227-238, 2020
62020
Disaggregating corporate philanthropy: The impact of individual dimensions on customer-based corporate reputation
BB Schlegelmilch, I Szőcs
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017
32017
The role of CSR in international policy agendas
I Szőcs, BB Schlegelmilch
Rethinking business responsibility in a global context: Challenges to …, 2020
22020
The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad
I Szöcs
WU Vienna University of Economics and Business, 2013
22013
Business Success Revisited: What Constitutes Business Success?
I Szőcs, BB Schlegelmilch
Rethinking Business Responsibility in a Global Context: Challenges to …, 2020
12020
Corporate philanthropy
I Szőcs
Elgar Encyclopedia of Corporate Communication, 378-384, 2024
2024
Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes
I Szőcs, N Michaelidou, M Micevski, Ž Kolbl, S Kadic-Maglajlic, ...
Proceedings of the European Marketing Academy, R2023-117261, 2023
2023
The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumer Dispositions
I Szőcs, MG Montanari, F Zambaldi
Proceedings of the European Marketing Academy, A2023-113656, 2023
2023
CSR transparency in online fashion retail and its impact on consumers' perceived value
I Szőcs, H Schubert
Approaches to Corporate Social Responsibility, 108-125, 2023
2023
Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes
I Szőcs, A Diamantopoulos, G Luburic
Marketing - Eine Bilanz, 155 -168, 2023
2023
Corporate responsibility as an effective marketing practice for improving consumers brand evaluations-critical overview, new insights, and future directions
I Szőcs, M Micevski
Handbook of Sustainability-Driven Business Strategies in Practice, 79-93, 2021
2021
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