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Momoko Fujita
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Capturing and co-creating student experiences in social media: A social identity theory perspective
M Fujita, P Harrigan, GN Soutar
Journal of Marketing Theory and Practice 26 (1-2), 55-71, 2018
862018
International students’ engagement in their university’s social media: An exploratory study
M Fujita, P Harrigan, GN Soutar
International Journal of Educational Management 31 (7), 1119-1134, 2017
352017
A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics
M Fujita, P Harrigan, G Soutar
Journal of Global Scholars of Marketing Science 27 (2), 148-164, 2017
302017
The strategic co-creation of content and student experiences in social media: An identity theories perspective
M Fujita, P Harrigan, GN Soutar
Qualitative Market Research: An International Journal 22 (1), 50-69, 2019
272019
Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions
M Fujita, P Harrigan, GN Soutar, SK Roy, R Roy
Journal of Business Research 121, 642-654, 2020
142020
Two-way acculturation in social media: The role of institutional efforts
M Fujita, P Harrigan, SK Roy, G Soutar
Technological Forecasting and Social Change 145, 532-542, 2019
142019
Enhancing student-university relationships through social media brand communities: An identity theories perspective
M Fujita
Unpublished doctoral dissertation). The University of Western Australia …, 2018
12018
Two-way institutional acculturation and identity co-creation in social media
M Fujita, P Harrigan, G Soutar
SERVSIG Conference 2018, Opportunities for Services in a Challenging World, 2018
2018
A University Brand Community on Social Media: A Netnographic Analysis
M Fujita, P Harrigan, G Soutar
Australian and New Zealand Marketing Academy (ANZMAC) Conference 2015 …, 2015
2015
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