| Buyer characteristics of the green consumer and their implications for advertising strategy LJ Shrum, JA McCarty, TM Lowrey Journal of advertising 24 (2), 71-82, 1995 | 1352 | 1995 |
| Toward an understanding of consumer ambivalence C Otnes, TM Lowrey, LJ Shrum Journal of Consumer Research 24 (1), 80-93, 1997 | 509 | 1997 |
| Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ... Journal of Business Research 66 (8), 1179-1185, 2013 | 421 | 2013 |
| Phonetic symbolism and brand name preference TM Lowrey, LJ Shrum Journal of Consumer Research 34 (3), 406-414, 2007 | 387 | 2007 |
| Gift selection for easy and difficult recipients: a social roles interpretation C Otnes, TM Lowrey, YC Kim Journal of consumer research 20 (2), 229-244, 1993 | 377 | 1993 |
| Attitude functions in advertising: The interactive role of products and self-monitoring S Shavitt, TM Lowrey, SP Han Journal of Consumer Psychology 1 (4), 337-364, 1992 | 285 | 1992 |
| Recycling as a marketing problem: A framework for strategy development LJ Shrum, TM Lowrey, JA McCarty Psychology & Marketing 11 (4), 393-416, 1994 | 252 | 1994 |
| The relation between brand-name linguistic characteristics and brand-name memory TM Lowrey, LJ Shrum, TM Dubitsky Journal of Advertising 32 (3), 7-17, 2003 | 239 | 2003 |
| The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing S Shavitt, S Swan, TM Lowrey, M Wänke Journal of Consumer psychology 3 (2), 137-162, 1994 | 234 | 1994 |
| The effects of syntactic complexity on advertising persuasiveness TM Lowrey Journal of consumer psychology 7 (2), 187-206, 1998 | 213 | 1998 |
| Social influences on dyadic giving over time: A taxonomy from the giver's perspective TM Lowrey, CC Otnes, JA Ruth Journal of Consumer Research 30 (4), 547-558, 2004 | 174 | 2004 |
| Materialism: The good, the bad, and the ugly LJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ... Journal of Marketing Management 30 (17-18), 1858-1881, 2014 | 170 | 2014 |
| Sound symbolism effects across languages: Implications for global brand names LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu International Journal of Research in Marketing 29 (3), 275-279, 2012 | 169 | 2012 |
| Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and US teenagers E Gentina, LJ Shrum, TM Lowrey Journal of Business Research 69 (12), 5785-5792, 2016 | 138 | 2016 |
| The development of consumer-based consumption constellations in children LN Chaplin, TM Lowrey Journal of Consumer Research 36 (5), 757-777, 2010 | 108 | 2010 |
| Persuasion in the Marketplace LJ Shrum, M Liu, M Nespoli, TM Lowrey The SAGE Handbook of Persuasion, 314, 2012 | 101 | 2012 |
| Contemporary consumption rituals: A research anthology CC Otnes, TM Lowrey Psychology Press, 2004 | 98 | 2004 |
| The effectiveness of cigarette warning label threats on nonsmoking adolescents LI Sabbane, TM Lowrey, JC Chebat Journal of Consumer Affairs 43 (2), 332-345, 2009 | 97 | 2009 |
| The effects of linguistic devices on consumer information processing and persuasion: A language complexity× processing mode framework R Pogacar, LJ Shrum, TM Lowrey Journal of Consumer Psychology 28 (4), 689-711, 2018 | 95 | 2018 |
| Sounds convey meaning: The implications of phonetic symbolism for brand name construction LJ Shrum, TM Lowrey Psycholinguistic phenomena in marketing communications, 39-58, 2020 | 91 | 2020 |
