Shaoming Zou
Shaoming Zou
Robert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, University of Missouri - Columbia
Verified email at - Homepage
Cited by
Cited by
Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures
ST Cavusgil, S Zou
Journal of marketing 58 (1), 1-21, 1994
The determinants of export performance: a review of the empirical literature between 1987 and 1997
S Zou, S Stan
International marketing review 15 (5), 333-356, 1998
The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance
S Zou, ST Cavusgil
Journal of marketing 66 (4), 40-56, 2002
The effects of customer participation in co-created service recovery
B Dong, KR Evans, S Zou
Journal of the academy of marketing science 36, 123-137, 2008
Product and promotion adaptation in export ventures: an empirical investigation
ST Cavusgil, S Zou, GM Naidu
Journal of international Business studies 24, 479-506, 1993
The EXPERF scale: a cross-national generalized export performance measure
S Zou, CR Taylor, GE Osland
Journal of international Marketing 6 (3), 37-58, 1998
The effect of export marketing capabilities on export performance: an investigation of Chinese exporters
S Zou, E Fang, S Zhao
Journal of International marketing 11 (4), 32-55, 2003
Antecedents and consequences of marketing dynamic capabilities in international joint ventures
E Fang, S Zou
Journal of International Business Studies 40, 742-761, 2009
Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: A cross‐national study
NA Morgan, S Zou, DW Vorhies, CS Katsikeas
Decision sciences 34 (2), 287-321, 2003
Global strategy: a review and an integrated conceptual framework
S Zou, S Tamer Cavusgil
European Journal of Marketing 30 (1), 52-69, 1996
Effect of customer participation on service outcomes: The moderating role of participation readiness
B Dong, K Sivakumar, KR Evans, S Zou
Journal of service research 18 (2), 160-176, 2015
The impact of industry concentration and firm location on export propensity and intensity: An empirical analysis of Chinese manufacturing firms
H Zhao, S Zou
Journal of International Marketing 10 (1), 52-71, 2002
Standardization of international marketing strategy by firms from a developing country
S Zou, DM Andrus, DW Norvell
International Marketing Review 14 (2), 107-123, 1997
Selecting international modes of entry and expansion
GE Osland, CR Taylor, S Zou
Marketing intelligence & planning 19 (3), 153-161, 2001
How sales controls affect job-related outcomes: the role of organizational sales-related psychological climate perceptions
KR Evans, TD Landry, PC Li, S Zou
Journal of the Academy of Marketing Science 35, 445-459, 2007
A transaction cost perspective on foreign market entry strategies of US and Japanese firms
CR Taylor, S Zou, GE Osland
Thunderbird International Business Review 40 (4), 389-412, 1998
The effects of e-commerce drivers on export marketing strategy
G Gregory, M Karavdic, S Zou
Journal of International Marketing 15 (2), 30-57, 2007
Foreign market entry strategies of Japanese MNCs
CR Taylor, S Zou, GE Osland
International marketing review 17 (2), 146-163, 2000
The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies
E Fang, S Zou
Journal of International Business Studies 41, 906-924, 2010
Advertising standardization's positive impact on the bottom line: a model of when and how standardization improves financial and strategic performance
S Okazaki, CR Taylor, S Zou
Journal of Advertising 35 (3), 17-33, 2006
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