| Co-creation experiences: The next practice in value creation CK Prahalad, V Ramaswamy Journal of interactive marketing 18 (3), 5-14, 2004 | 8847 | 2004 |
| Co-opting customer competence CK Prahalad, V Ramaswamy Harvard business review 78 (1), 79-90, 2000 | 5035 | 2000 |
| The future of competition: Co-creating unique value with customers CK Prahalad, V Ramaswamy Harvard Business Press, 2004 | 4986 | 2004 |
| The future of competition: Co-creating unique value with customers CK Prahalad, V Ramaswamy Harvard Business Press, 2004 | 4986 | 2004 |
| The future of competition: Co-creating unique value with customers CK Prahalad, V Ramaswamy Harvard Business Press, 2004 | 4986 | 2004 |
| The future of competition: Co-creating unique value with customers CK Prahalad, V Ramaswamy Harvard Business Press, 2004 | 4986 | 2004 |
| The future of competition: Co-creating unique value with customers CK Prahalad, V Ramaswamy Harvard Business Press, 2004 | 4986 | 2004 |
| Co‐creating unique value with customers CK Prahalad, V Ramaswamy Strategy & leadership 32 (3), 4-9, 2004 | 3030 | 2004 |
| Co‐creating unique value with customers CK Prahalad, V Ramaswamy Strategy & leadership 32 (3), 4-9, 2004 | 3030 | 2004 |
| Effects of brand local and nonlocal origin on consumer attitudes in developing countries R Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S Ramachander Journal of consumer psychology 9 (2), 83-95, 2000 | 1851 | 2000 |
| The new frontier of experience innovation CK Prahalad, V Ramaswamy MIT Sloan management review, 2003 | 1309 | 2003 |
| The new frontier of experience innovation CK Prahalad, V Ramaswamy MIT Sloan management review, 2003 | 1309 | 2003 |
| The new frontier of experience innovation CK Prahalad, V Ramaswamy MIT Sloan management review, 2003 | 1309 | 2003 |
| An empirical pooling approach for estimating marketing mix elasticities with PIMS data V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson Marketing science 12 (1), 103-124, 1993 | 1221 | 1993 |
| The power of co-creation: Build it with them to boost growth, productivity, and profits V Ramaswamy, FJ Gouillart Simon and Schuster, 2010 | 766 | 2010 |
| The power of co-creation: Build it with them to boost growth, productivity, and profits V Ramaswamy, FJ Gouillart Simon and Schuster, 2010 | 766 | 2010 |
| Building the co-creative enterprise V Ramaswamy, F Gouillart Harvard business review 88 (10), 100-109, 2010 | 666 | 2010 |
| What is co-creation? An interactional creation framework and its implications for value creation V Ramaswamy, K Ozcan Journal of business research 84, 196-205, 2018 | 620 | 2018 |
| The co-creation connection CK Prahalad, V Ramaswamy Strategy and business, 50-61, 2002 | 614 | 2002 |
| Co‐creating value through customers' experiences: the Nike case V Ramaswamy Strategy & leadership 36 (5), 9-14, 2008 | 546 | 2008 |
