| Designing place brand architecture: the potential of a sub-brands strategy E Zelenskaya, E Elkanova Journal of Product & Brand Management 30 (1), 167-179, 2021 | 18 | 2021 |
| Адаптация теории командопостроения к пульсирующим организациям культуры ЭЕ М. Известия Санкт-Петербургского государственного экономического университета …, 2016 | 5* | 2016 |
| Chapter 11. Building the Festival Team: A case study of Saint Petersburg art festivals PS Elkanova E. Focus on World Festivals: Contemporary case studies and perspectives, ISBN …, 2016 | 2* | 2016 |
| " Пульсирующие организации" в сфере культуры ВЭ Гордин, ЕМ Эльканова Вестник ВГИК, 136-144, 2016 | 1 | 2016 |
| I (Don’t) Compare, When I Am (In)Capable: The Inverse U-Shape Effect of Top Donation on Subsequent Donations in Medical Crowdfunding E Wang, F., Gao, F., Elkanova the Association for Consumer Research Conference, 2023 | | 2023 |
| Whose Voices Should be Included: Applying (and Critiquing) Stakeholder Theory in the Emerging Cannabis Market in the USA E Elkanova the 2022 AMA Marketing and Public Policy Conference: The Role of Marketing …, 2022 | | 2022 |
| " Пульсирующие организации" в сфере культуры (окончание, начало в№ 4 (30), 2016) ВЭ Гордин, ЕМ Эльканова Вестник ВГИК, 130-138, 2017 | | 2017 |
| Pulsating Effect Influence on Tourism E Elkanova XVII Апрельская международная научная конференция по проблемам развития …, 2017 | | 2017 |
| Track 1.4: Expanding Our Understanding of Inclusion and (its pesky shadow) Exclusion: How Inclusion and Exclusion Impact and are Impacted By Consumers, Marketplaces, and Markets ACR Grants, ACR Listserv, ACR Join | | |
