Hans Baumgartner
Hans Baumgartner
Smeal Chair Professor of Marketing, Smeal College of Business, Penn State University
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Cited by
Cited by
Assessing measurement invariance in cross-national consumer research
JBEM Steenkamp, H Baumgartner
Journal of consumer research 25 (1), 78-90, 1998
Applications of structural equation modeling in marketing and consumer research: A review
H Baumgartner, C Homburg
International journal of Research in Marketing 13 (2), 139-161, 1996
Response styles in marketing research: A cross-national investigation
H Baumgartner, JBEM Steenkamp
Journal of marketing research 38 (2), 143-156, 2001
Multicollinearity and measurement error in structural equation models: Implications for theory testing
R Grewal, JA Cote, H Baumgartner
Marketing science 23 (4), 519-529, 2004
The evaluation of structural equation models and hypothesis testing
RP Bagozzi, H Baumgartner
Principles of marketing research 1 (10), 386-422, 1994
Beurteilung von kausalmodellen: Bestandsaufnahme und anwendungsempfehlungen
C Homburg, H Baumgartner
Marketing: Zeitschrift für Forschung und Praxis, 162-176, 1995
The role of optimum stimulation level in exploratory consumer behavior
JBEM Steenkamp, H Baumgartner
Journal of consumer research 19 (3), 434-448, 1992
Exploratory consumer buying behavior: Conceptualization and measurement
H Baumgartner, JBEM Steenkamp
International journal of Research in marketing 13 (2), 121-137, 1996
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
J Hulland, H Baumgartner, KM Smith
Journal of the Academy of Marketing Science 46, 92-108, 2018
State versus action orientation and the theory of reasoned action: An application to coupon usage
RP Bagozzi, H Baumgartner, Y Yi
Journal of consumer research 18 (4), 505-518, 1992
An Investigation into the Role of Intentions as Mediators of the Attitude-Behavior Relationship
J Baumgartner,
Journal of Economic Psychology 10 (March), 35-62, 1989
On the use of structural equation models for marketing modeling
JBEM Steenkamp, H Baumgartner
International journal of research in marketing 17 (2-3), 195-202, 2000
The role of consumption emotions in the satisfaction response
DM Phillips, H Baumgartner
Journal of Consumer psychology 12 (3), 243-252, 2002
A means-end chain approach to consumer goal structures
R Pieters, H Baumgartner, D Allen
International journal of research in marketing 12 (3), 227-244, 1995
The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time
H Baumgartner, R Pieters
Journal of marketing 67 (2), 123-139, 2003
Socially desirable response tendencies in survey research
JBEM Steenkamp, MG De Jong, H Baumgartner
Journal of Marketing Research 47 (2), 199-214, 2010
Coping with negative emotions in purchase‐related situations
S Yi, H Baumgartner
Journal of Consumer psychology 14 (3), 303-317, 2004
Future‐oriented emotions: Conceptualization and behavioral effects
H Baumgartner, R Pieters, RP Bagozzi
European Journal of Social Psychology 38 (4), 685-696, 2008
Toward a personology of the consumer
H Baumgartner
Journal of consumer research 29 (2), 286-292, 2002
Misresponse to reversed and negated items in surveys: A review
B Weijters, H Baumgartner
Journal of Marketing Research 49 (5), 737-747, 2012
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