Ingrid O'Brien
Ingrid O'Brien
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Integrating social issues and customer engagement to drive loyalty in a service organisation
IM O'Brien, W Jarvis, GN Soutar
Journal of Services Marketing 29 (6/7), 547-559, 2015
Customer engagement in CSR: A utility theory model with moderating variables
W Jarvis, R Ouschan, HJ Burton, G Soutar, IM O’Brien
Journal of Service Theory and Practice 27 (4), 833-853, 2017
Drivers and relationship benefits of customer willingness to engage in CSR initiatives
IM O'Brien, R Ouschan, W Jarvis, GN Soutar
Journal of Service Theory and Practice 30 (1), 5-29, 2020
Co-creating a CSR strategy with customers to deliver greater value
IM O’Brien, W Jarvis, G Soutar, R Ouschan
Disciplining the Undisciplined? Perspectives from Business, Society and …, 2018
Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks
J Davey, I O'Brien, R Ouschan, J Parkinson
Industrial Marketing Management 105, 453-466, 2022
An exploration of dis-confirmation of deeper learning expectations using choice theory
W Jarvis, S Sadeque, IM O’Brien
Procedia-Social and Behavioral Sciences 228, 662-667, 2016
Measuring customer preference for CSR: A best-worst scaling approach
I O'Brien, W Jarvis, G Soutar
Australia New Zealand Marketing Academy Conference: Marketing in the Age of …, 2011
Firm advocacy strategy: The role of issue selection and consumer mobilisation
I O'Brien, W Jarvis, G Soutar
Australian and New Zealand Marketing Academy Conference 2010: Doing More …, 2010
The impact of preference and engagement on loyalty within an organisation-led social advocacy program: a cross-organisational comparison
I O'Brien
Building loyalty among fan-based members of sporting organisations: the role of community initiatives and engagement
I O'Brien
Business Ethics Quarterly 1, 2014
Consumer Social Issue Preference: Development of a typology tested across different organizational contexts
I O'Brien
Journal of Business Ethics 1, 2014
Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types
I O'Brien, W Jarvis, G Soutar
ANZAM 2012 Conference: Managing for Volatility and Instability, 2012
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