Cindy Xin Wang
Cindy Xin Wang
Assistant Professor of Marketing, California Polytechnic State University
Verified email at - Homepage
Cited by
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And justice for all: Revisiting the global belief in a just world scale
B Reich, X Wang
Personality and Individual Differences 78, 68-76, 2015
Sense of power: Policy insights for encouraging consumers’ healthy food choice
CX Wang, EA Minton, J Zhang
Journal of Public Policy & Marketing 39 (2), 188-204, 2020
The control–effort trade-off in participative pricing: How easing pricing decisions enhances purchase outcomes
CX Wang, JT Beck, H Yuan
Journal of Marketing 85 (5), 145-160, 2021
Assertive ads for want or should? It depends on consumers’ power
CX Wang, J Zhang
Journal of Consumer Psychology 30 (3), 466-485, 2020
Boomerang effect of incentive reminders during shopping trips
A Kulkarni, XC Wang, H Yuan
Journal of Consumer Marketing 36 (5), 592-599, 2019
Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing
CX Wang, H Yuan, JT Beck
Journal of Business Research 144, 987-996, 2022
Prosocial responses to global crises: Key influences of religiosity and perceived control
EA Minton, CX Wang, CM Anthony
Journal of Consumer Affairs 56 (2), 491-511, 2022
Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior during a Pandemic
EA Minton, CX Wang, CM Anthony
Journal of the Association for Consumer Research 7 (1), 98-106, 2022
Advice from Bereaved Parents on Strategies to Heal After Baby Loss
EA Minton, CX Wang, C Anthony, A Fox
OMEGA-Journal of Death and Dying, 00302228221133589, 2022
The Process Model of Stigmatized Loss: Identity-Threatened Experiences of Bereaved Mothers
EA Minton, CX Wang, CM Anthony, AK Fox
Qualitative Health Research 33 (14), 1262-1278, 2023
Mothers with Empty Arms: Marketing, Stigma, and Bereaved Mothers
EA Minton, C Anthony, CX Wang, A Fox
You Look Marvelous: The World of Flattery in Marketing
X Wang, N Sagara, L Kahle
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
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