| Effects of social and temporal distance on consumers' responses to peer recommendations M Zhao, J Xie Journal of Marketing Research 48 (3), 486-496, 2011 | 403 | 2011 |
| Mental simulation and preference consistency over time: The role of process-versus outcome-focused thoughts M Zhao, S Hoeffler, G Zauberman Journal of Marketing Research 44 (3), 379-388, 2007 | 231 | 2007 |
| The role of imagination-focused visualization on new product evaluation M Zhao, S Hoeffler, DW Dahl Journal of Marketing Research 46 (1), 46-55, 2009 | 213 | 2009 |
| A practitioner's guide to nudging K Ly, N Mazar, M Zhao, D Soman Rotman School of Management Working Paper, 2013 | 189 | 2013 |
| Mental simulation and product evaluation: The affective and cognitive dimensions of process versus outcome simulation M Zhao, S Hoeffler, G Zauberman Journal of Marketing Research 48 (5), 827-839, 2011 | 184 | 2011 |
| Behavioural economics, consumer behaviour and consumer policy: state of the art LA Reisch, M Zhao Behavioural Public Policy 1 (2), 190-206, 2017 | 151 | 2017 |
| When categorization is ambiguous: Factors that facilitate the use of a multiple category inference strategy J Gregan‐Paxton, S Hoeffler, M Zhao Journal of Consumer Psychology 15 (2), 127-140, 2005 | 140 | 2005 |
| The fewer the better: Number of goals and savings behavior D Soman, M Zhao Journal of Marketing Research 48 (6), 944-957, 2011 | 138 | 2011 |
| Seeing the big picture: The effect of height on the level of construal P Aggarwal, M Zhao Journal of Marketing Research 52 (1), 120-133, 2015 | 99 | 2015 |
| Imagination difficulty and new product evaluation M Zhao, S Hoeffler, DW Dahl Journal of Product Innovation Management 29, 76-90, 2012 | 72 | 2012 |
| Optimal visualization aids and temporal framing for new products M Zhao, DW Dahl, S Hoeffler Journal of Consumer Research 41 (4), 1137-1151, 2014 | 67 | 2014 |
| The effect of price on preference consistency over time KK Lee, M Zhao Journal of Consumer Research 41 (1), 109-118, 2014 | 63 | 2014 |
| Crossing the virtual boundary: The effect of task-irrelevant environmental cues on task implementation M Zhao, L Lee, D Soman Psychological Science 23 (10), 1200-1207, 2012 | 58 | 2012 |
| Predicting consumption time: the role of event valence and unpacking CI Tsai, M Zhao Journal of Consumer Research 38 (3), 459-473, 2011 | 44 | 2011 |
| Moving citizens online: Using salience & message framing to motivate behavior change N Castelo, E Hardy, J House, N Mazar, C Tsai, M Zhao Behavioral Science & Policy 1 (2), 57-68, 2015 | 37 | 2015 |
| The consumer implications of the use of electronic and mobile payment systems S Liu, Y Zhuo, D Soman, M Zhao Rotman School of Management, University of Toronto, 2012 | 27 | 2012 |
| Active choice format and minimum payment warnings in credit card repayment decisions LC Salisbury, M Zhao Journal of Public Policy & Marketing 39 (3), 284-304, 2020 | 19 | 2020 |
| The effects of duration knowledge on forecasted versus actual affective experiences M Zhao, CI Tsai Journal of Consumer Research 38 (3), 525-534, 2011 | 17 | 2011 |
| Joint or separate? The effect of visual presentation on imagery and product evaluation M Zhao, L Xia International Journal of Research in Marketing 38 (4), 935-952, 2021 | 15 | 2021 |
| Visualization and new product evaluation: The role of memory-and imagination-focused visualization M Zhao, S Hoeffler, DW Dahl Available at SSRN 935048, 2006 | 9 | 2006 |
