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Kirk Plangger
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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
PR Berthon, LF Pitt, K Plangger, D Shapiro
Business Horizons 55 (3), 261-271, 2012
19692012
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business Horizons 58 (4), 411-420, 2015
10352015
Game on: Engaging customers and employees through gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business Horizons 59 (1), 29-36, 2016
3602016
The new WTP: Willingness to participate
M Parent, K Plangger, A Bal
Business Horizons 54 (3), 219-229, 2011
3472011
It’s real, trust me! Establishing supply chain provenance using blockchain
M Montecchi, K Plangger, M Etter
Business Horizons 62 (3), 283-293, 2019
3002019
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity
J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon
Journal of Strategic Information Systems 22 (4), 282-297, 2013
2332013
Understanding gamification of consumer experiences
K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt
ACR North American Advances, 2014
1032014
Exploring digital corporate social responsibility communications on Twitter
S Okazaki, K Plangger, D West, HD MenÚndez
Journal of Business Research 117, 675-682, 2020
862020
Social media strategy for online service brands
AJ Mills, K Plangger
Service Industries Journal 35 (10), 521-536, 2015
792015
How employees engage with B2B brands on social media: Word choice and verbal tone
CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt
Industrial Marketing Management, 2019
622019
Thinking beyond privacy calculus: Investigating reactions to customer surveillance
K Plangger, M Montecchi
Journal of Interactive Marketing 50, 32-44, 2020
582020
Understanding the strategic consequences of customer privacy concerns: A meta-analytic review
S Okazaki, M Eisend, K Plangger, K de Ruyter, D Grewal
Journal of Retailing 96 (4), 458-473, 2020
572020
The power of popularity: how the size of a virtual community adds to firm value
K Plangger
Journal of Public affairs 12 (2), 145-153, 2012
532012
New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis
CS Pitt, AS Bal, K Plangger
European Journal of Marketing, 2020
402020
Supply chain transparency: A bibliometric review and research agenda
M Montecchi, K Plangger, DC West
International Journal of Production Economics 238, 108152, 2021
372021
The Virtual Reality Value Chain
A de Regt, SJ Barnes, K Plangger
Business Horizons, 2020
372020
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
C Campbell, K Plangger, S Sands, J Kietzmann
Journal of Advertising 51 (1), 22-38, 2022
352022
The social media faces of major global financial service brands
M Farshid, K Plangger, D Nel
Journal of Financial Services Marketing 16 (3), 220-229, 2011
342011
The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making
B Marder, A Erz, R Angell, K Plangger
Journal of Travel Research 60 (1), 31-46, 2021
322021
Deepfakes: perspectives on the future “reality” of advertising and branding
J Kietzmann, AJ Mills, K Plangger
International Journal of Advertising 40 (3), 473-485, 2021
302021
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