Impulse buying behaviour in retail stores–Triggering the senses S Banerjee, S Saha Asia Pacific Journal of Marketing & Management Review 1 (2), 1-21, 2012 | 94 | 2012 |
Measuring service quality of food delivery services: a study of generation Z SP Banerjee, D Jain, R Nayyar African Journal of Hospitality, Tourism and Leisure 8 (2), 1-12, 2019 | 28 | 2019 |
Analysis of visual merchandising: affect on consumer buying behaviour S Banerjee, P Yadav International Journal of Retailing & Rural Business Perspectives 1 (2), 209, 2012 | 11 | 2012 |
Impact of after sales services on consumers buying behaviour for consumer durables: with special reference to air conditioners S Banerjee, P Singh International Journal of Applied Services Marketing Perspectives 2 (2), 369, 2013 | 9 | 2013 |
Measuring Service Quality of On-Demand Ride Services S P Banerjee, S Saha, D Jain International Journal of Management 11 (10), 2020 | 4 | 2020 |
Service quality and its role in upselling/cross-selling R Mohan, RS Rai, SP Banerjee International Journal of Innovative Technology and Exploring Engineering 9 …, 2019 | 3 | 2019 |
Consumer behaviour of SUV’s & MUV’s in Indian market A Sharma, SP Banerjee International Journal of Interdisciplinary Research 4 (12), 1-12, 2017 | 3 | 2017 |
An investigation into dimensions of service quality in B Schools SP Banerjee, P Yadav, MS Saha, R Nayyar Journal of Xi’an University of Architecture & Technology 12 (3), 3810, 2020 | 2 | 2020 |
A study on smart phone usage among bottom of pyramid PS Tabeck, AB Singh, SP Banerjee International Journal of Applied Business and Economic Research 15 (1), 289-295, 2017 | 2 | 2017 |
The Khasi festival of'pomblang' S Banerjee [sn], 1962 | 2 | 1962 |
Service Quality on the Perceived Quality of Mobile Networks in India S P Banerjee, R Nayyar Sonali P. Banerjee, Ruchika Nayyar, Deepak Jain and Deepa Gupta, Service …, 2021 | 1 | 2021 |
A study on service quality of multi brand outlets–TATA croma and jumbo electronics using SERVQUAL model SP Banerjee, S Bansal, P Sehgal, S Saha International Journal of Economic Research 14 (19), 471-482, 2017 | 1 | 2017 |
Brand personality creation through advertising–A study on food & beverages brands S Banerjee, S Saha, P Yadav ZENITH International Journal of Multidisciplinary Research 3 (2), 216-230, 2013 | 1 | 2013 |
Pattern of energy input and its impact on agricultural production in Agra division. AL Singh, S Banerjee | 1 | 1988 |
BRAND LOYALTY–INFLUENCING CONSUMER BUYING BEHAVIOUR SP BANERJEE Eduved Global Management Research 1 (1), 2394-0085, 0 | 1 | |
Development of Internet of Things Products for Smart Cities SP Banerjee, P Banerjee, R Gupta, S Saha, D Jain Computational Intelligence in Urban Infrastructure, 180-188, 2023 | | 2023 |
Does Culture Influence Consumer′ s Perception towards usage of Digital Banking Platforms (DBP)? A Comparative Study P Kumar, V Agarwal, SK Bhaskaran, P Yadav, R Coelho, SP Banerjee Academy of Marketing Studies Journal 27 (5), 2023 | | 2023 |
Role of Content, Interactivity and Word of Mouth in Brand Engagement Online. S Saha, R Nayyar, SP Banerjee Journal of IMS Group 19 (2), 2022 | | 2022 |
Shhh!! It’sa Taboo Don’t Touch!! Pickles Go Sour! Sweets Become Inedible! Meals Become Impure! Plants Die! SP Banerjee, R Gupta Socially Responsible Consumption and Marketing in Practice: Collection of …, 2022 | | 2022 |
Technology Adaption of Podcasts and Audiobooks during Covid-19 UTAUT Model. P Yadav, SP Banerjee Amity Business Review 23 (1), 2022 | | 2022 |