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Sonali P. Banerjee
Sonali P. Banerjee
Asst. Professor of Services Marketing
Verified email at amity.edu
Title
Cited by
Cited by
Year
Impulse buying behaviour in retail stores–Triggering the senses
S Banerjee, S Saha
Asia Pacific Journal of Marketing & Management Review 1 (2), 1-21, 2012
942012
Measuring service quality of food delivery services: a study of generation Z
SP Banerjee, D Jain, R Nayyar
African Journal of Hospitality, Tourism and Leisure 8 (2), 1-12, 2019
282019
Analysis of visual merchandising: affect on consumer buying behaviour
S Banerjee, P Yadav
International Journal of Retailing & Rural Business Perspectives 1 (2), 209, 2012
112012
Impact of after sales services on consumers buying behaviour for consumer durables: with special reference to air conditioners
S Banerjee, P Singh
International Journal of Applied Services Marketing Perspectives 2 (2), 369, 2013
92013
Measuring Service Quality of On-Demand Ride Services
S P Banerjee, S Saha, D Jain
International Journal of Management 11 (10), 2020
42020
Service quality and its role in upselling/cross-selling
R Mohan, RS Rai, SP Banerjee
International Journal of Innovative Technology and Exploring Engineering 9 …, 2019
32019
Consumer behaviour of SUV’s & MUV’s in Indian market
A Sharma, SP Banerjee
International Journal of Interdisciplinary Research 4 (12), 1-12, 2017
32017
An investigation into dimensions of service quality in B Schools
SP Banerjee, P Yadav, MS Saha, R Nayyar
Journal of Xi’an University of Architecture & Technology 12 (3), 3810, 2020
22020
A study on smart phone usage among bottom of pyramid
PS Tabeck, AB Singh, SP Banerjee
International Journal of Applied Business and Economic Research 15 (1), 289-295, 2017
22017
The Khasi festival of'pomblang'
S Banerjee
[sn], 1962
21962
Service Quality on the Perceived Quality of Mobile Networks in India
S P Banerjee, R Nayyar
Sonali P. Banerjee, Ruchika Nayyar, Deepak Jain and Deepa Gupta, Service …, 2021
12021
A study on service quality of multi brand outlets–TATA croma and jumbo electronics using SERVQUAL model
SP Banerjee, S Bansal, P Sehgal, S Saha
International Journal of Economic Research 14 (19), 471-482, 2017
12017
Brand personality creation through advertising–A study on food & beverages brands
S Banerjee, S Saha, P Yadav
ZENITH International Journal of Multidisciplinary Research 3 (2), 216-230, 2013
12013
Pattern of energy input and its impact on agricultural production in Agra division.
AL Singh, S Banerjee
11988
BRAND LOYALTY–INFLUENCING CONSUMER BUYING BEHAVIOUR
SP BANERJEE
Eduved Global Management Research 1 (1), 2394-0085, 0
1
Development of Internet of Things Products for Smart Cities
SP Banerjee, P Banerjee, R Gupta, S Saha, D Jain
Computational Intelligence in Urban Infrastructure, 180-188, 2023
2023
Does Culture Influence Consumer′ s Perception towards usage of Digital Banking Platforms (DBP)? A Comparative Study
P Kumar, V Agarwal, SK Bhaskaran, P Yadav, R Coelho, SP Banerjee
Academy of Marketing Studies Journal 27 (5), 2023
2023
Role of Content, Interactivity and Word of Mouth in Brand Engagement Online.
S Saha, R Nayyar, SP Banerjee
Journal of IMS Group 19 (2), 2022
2022
Shhh!! It’sa Taboo Don’t Touch!! Pickles Go Sour! Sweets Become Inedible! Meals Become Impure! Plants Die!
SP Banerjee, R Gupta
Socially Responsible Consumption and Marketing in Practice: Collection of …, 2022
2022
Technology Adaption of Podcasts and Audiobooks during Covid-19 UTAUT Model.
P Yadav, SP Banerjee
Amity Business Review 23 (1), 2022
2022
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